Top Takeaways
- Sales and marketing should familiarize themselves with the product management library index page and bookmark for future reference.
- Sales and marketing should subscribe to Inside JMP News. As product management releases new training, documentation or resources, we will post our updates on Inside JMP News.
- Development teams should familiarize themselves with the Product Management's Confluence Page to learn how development and product management work together.
- If you are new to JMP and in sales or marketing, reach out to @saradoudt for a review of what product management does and how PM can help you in your role.
Product Management's Role is to Ensure:
- JMP products meet current and future market demands.
- Create and maintain product vision / product themes and socialize amongst the division.
- Create product roadmaps for JMP, JMP Pro, JMP Clinical, JMP Live and STIPS.
- Work with R&D to balance new-feature innovation while fixing existing technical debt and changes in technology.
- Support the R&D "requirements" management process.
- Monitor the competitive landscape.
- Guide and evaluate user interface design .
- Work on pricing and packaging of JMP products .
- JMP is listening to the voice of the customer and the market; manages what and how that gets passed on to the rest of the division.
- Recruit thought leaders to help drive product direction and participate in marketing-run events.
- Collect product-related requests from current users, Beta users, prospective users and thought leaders.
- Run the Early Adopter Program and the JMP Lab .
- Align product knowledge across internal groups .
- Ensure that internal product information and knowledge is documented and communicated across the division. (PM Confluence space (for development), PM community space (for marketing and sales).
- Make sure our products are positioned effectively for our core markets on our website.
- Developing and maintaining high-level messaging, related product and industry content.
- Creating new feature page and related resources around each launch.
- Partner with Marketing to:
- Help promote our products through events as needed.
- Provide expertise as new-product materials are created to support launches.
- Partner with Sales to ensure each sales team member knows how to show our products in the best light.
- Partner with Global Enablement to train technical sales staff on new releases.
- Partner with Customer Care to provide technical resources to programs as needed.
Product Management Team, Roles and Goals
Product Release Cycle (click image for more info)
Important Links
For more detailed information, please refer to the product management academy slide deck.
