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Summary of outbound activities by Sales, Marketing, and Customer Care

For more details about these programs and how sales can use them in customer conversations, please refer to this page.

 

Activity	Scheduled By	Invitations Issued To ___ by ___	Desired User to Prospect Ratio	Targeting	Purpose	Maturity Model Position
JMP Day	Customer Care	Champions/Users by sales team	Variable but mostly users; use  this to advance/ uncover oppts.	Single company	Expand the vision of what JMP can do/be; give users the confidence to know JMP can do more than they are aware and the tools to learn how.
JMP Start Hands-on Workshop	Customer Care	Initially: new users by sales team; finally: customer care email blast to users	100:0 %	Multiple companies	Hands-on experience for new users; expose them to formal training options from Education; incentive for closing opportunities ("do this soon and I can get you in this")
JMP Accelerate Hands-on Workshop	Customer Care	Initially: new users by sales team; finally: all uses by customer care (email blast)	100:0 %	Multiple companies	Hands-on experience for users with 1-3 years experience using JMP. Next step on path to becoming proficient; meet users and uncover opportunities
Mastering JMP	Customer Care	Users by customer care	100:0 %	Multiple companies	Expand the vision of what JMP can do/be; give users the confidence to know JMP can do more than they are aware and the tools to learn how.
Statistically Speaking	Marketing	Prospect databases by marketing   and ideally   Strategic accounts by sales	infinity:infinity   Content is created for prospects, but users will love it to.  It's online so all are welcome.	Multiple companies	Introduce prospects to the world of JMP...where brilliant people use it to solve real-world problems. It also entertains existing users.
Technically Speaking	Marketing	Call to action from marketing events   Some prospect databases by marketing   to strategic accounts by sales	infinity:infinity   Content is created for prospects, but users may watch.  It's online so all are welcome.		Each focused episode brings prospects further into the sales funnel by showing JMP used to tackle a specific real-world problem.
JMP On Air	Customer Care	Leads & Contacts by Marketing & Customer Care;	70:30 %	Multiple companies	Engage our users with content that teaches skills with jmp and statistics, and nurtures the connection to our brand, our software, and the people that make it possible.
JMP Discovered (Multiple)	Sales	Users by sales teams	70:30 %	Multiple companies (More than 15 invitees)
JMP Discovered (Single)	Sales	Users by sales teams	70:30 %	Single company  (More than 15 invitees)
JMP Unscripted	Sales	Users by sales teams	Undefined	Single company (15 or less invitees)
Business As Usual Prospecting	Sales	Prospects by sales teams	0:100%	Single company

Re: Summary of outbound activities in by Sales, Marketing, and Customer Care

@RebeccaSurendra, I copied a table I was given and filled in the programs I'm responsible for. @Diana_Levey and @ian_jmp still have to make their additions. 

Re: Summary of outbound activities in by Sales, Marketing, and Customer Care

@JessicaHorsch, can you clarify what you're looking for? Do you mean the course notes that we give users when they attend? Regardless, let's take this conversation over to the On-site JMP Hands-On Workshop Guide  page where the people who manage that program can help. 

Re: Summary of outbound activities in by Sales, Marketing, and Customer Care

This is very helpful, Jeff! Thank you for putting this together. 1 small change - JMP Discovered can be used to surface content to multiple companies. 

Re: Summary of outbound activities in by Sales, Marketing, and Customer Care

@Jeff_Perkinson Thanks for this overview. Where can I find the documents for the JMP Start/Accelerate Hands-on Workshop? I have seen also some print version on the photos.

Thanks for your support and regards, Jessica