JMP is growing by leaps and bounds. Even as we set up systems to be a stand-alone company, we are adding sales teams all over the world. That puts stress on marketing for lead creation and better establishing our brand. That’s why Marketing is taking a fresh look at what we do, how we do it, and asking the question: What does JMP Statistical Discovery LLC most need from this group?
From this exploration, we’ve confirmed that we are doing many things to create leads, get our brand out there, grow existing accounts, take care of users, and support our sales teams. The problem is that these are often one-off activities...not connected to other activities and therefore less powerful than they could be if part of integrated campaigns connected to clear measurable goals.
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In addition to activities being connected, we know that we need to scale our operations up to meet growing demand for sales-ready leads. The great news is that we now have the people and tools to be more automated and tailored in our messages. We have an excellent digital marketing group, world-class communicators, talented digital designers, and people dedicated to taking great care of our users. We have the right people. We just need to better connect them to each other and to common goals.
Therefore, we are putting together a global Campaign Council to work with marketers on Campaigns...from the order and flow of messages to the assets we offer, to the information we ask prospects for, all the way to the budget we use and the measurable goals. The Council will have representatives from various business units of JMP, and it will operate much like a Discovery Summit Steering Committee. People will be invited to serve on it for a defined period, to be replaced with someone with similar skills and insight when the time is right. You’ll be hearing more about the Committee in the coming weeks.
Feel free to ask questions or share your thoughts below.
Like this kayak, JMP is steered by different oars. It's time to make sure we're all headed in the same direction.Like this kayak, JMP is steered by different oars. It's time to make sure we're all headed in the same direction.Like this kayak, JMP is steered by different oars. It's time to make sure we're all headed in the same direction.Like this kayak, JMP is steered by different oars. It's time to make sure we're all headed in the same direction.Like this kayak, JMP is steered by different oars. It's time to make sure we're all headed in the same direction.Like this kayak, JMP is steered by different oars. It's time to make sure we're all headed in the same direction.Like this kayak, JMP is steered by different oars. It's time to make sure we're all headed in the same direction.Like this kayak, JMP is steered by different oars. It's time to make sure we're all headed in the same direction.Like this kayak, JMP is steered by different oars. It's time to make sure we're all headed in the same direction.Like this kayak, JMP is steered by different oars. It's time to make sure we're all headed in the same direction.Like this kayak, JMP is steered by different oars. It's time to make sure we're all headed in the same direction.Like this kayak, JMP is steered by different oars. It's time to make sure we're all headed in the same direction.Like this kayak, JMP is steered by different oars. It's time to make sure we're all headed in the same direction.Like this kayak, JMP is steered by different oars. It's time to make sure we're all headed in the same direction.Like this kayak, JMP is steered by different oars. It's time to make sure we're all headed in the same direction.Like this kayak, JMP is steered by different oars. It's time to make sure we're all headed in the same direction.Like this kayak, JMP is steered by different oars. It's time to make sure we're all headed in the same direction.
Exciting news. Teamwork is a beautiful thing 
Looking forward, I think this will be a critical factor in JMP's ongoing success. Getting to the right people at the right time!
An exciting new direction for a growing organization! Looking forward to seeing this take shape.
