6.14.22 JMP 17 Preview Session
Presenters: Dave, Dan, Bryan, Dieter, Mia, Sam
Watch Recording | PPT Slides
Getting the most out of a launch:
- Learn whats new in next release and why it matters to your customers.
- What is the feature? Gain an understanding of key new features for each product (JMP, JMP Pro, JMP Live etc.).
- Why does it matter? Know the common problems solved by the feature and the corresponding value to the customer.
- Who cares? Find out which audiences and industries get the most benefit.
- In short...Stay connected with the JMP 17 Sales and Marketing Toolkit
- Develop a 4-6 month multi-touch plan to promote to your high growth accounts.
- Focus on the high-growth customers you have already identified.
- Determine which account should get which message.
- Spread out the plan over H1 to allow for other sales efforts.
- Use a variety of sales activities for each account. Hint…Best Practices for Accelerating Expansion!
- Execute your plan as a team.
- Know your role in the plan (AE, IS, SE).
- Track your progress and keep the plan alive in team meetings, updates, etc.
- Stay committed to execution and avoid distractions if possible.
- Celebrate your successes along the way!
