Jared Shaw, Senior Business Translator, Mars
As the pet food industry continues to expand, one of the product categories that continues to gain momentum is around pet treatment. There are various products available, including ones that provide a cleaning benefit where the texture of the product promotes chewing behavior and “scrubs” the pet’s teeth of plaque as it is consumed. Various methods are used to measure the dental efficacy of these treating products, from which the data is prepped, modeled and reviewed for further insights. To assist in the consumption of the data, I utilized JMP’s mapping capability to create a custom heat map that provided an unrealized layer of insight into the performance of the products beyond what current models and analyses were showing. This additional layer of analysis drove various discussions and investigations to measure, test and enhance claimed benefits of various products, including new product development. By utilizing JMP’s custom mapping capabilities, analytical professionals can help provide additional layers of insights into data that can lead teams into further innovation channels.
