Sign up to take the SAS social media certification training: http://sww.sas.com/social/education/social-media-certification/
It's will be worth your while. It's good training, and as a bonus you get access to Voicestorm, SAS' internal tool that makes is super-easy to share content on your personal social media channels, such as Twitter, Facebook and LinkedIn.
I encourage all sales and marketing folks to take the training and get Voicestorm access. Together, we can amplify our messages, support users and bring in new customers.