<meta http-equiv="Content-Type" content="text/html; charset=UTF-8" /> In consumer research, the column properties are important and related. One must change each property even though they are related.
For example, if one recodes a value of 5 to a value of 100 then the value labels 5=Excellent does not change. One must change 100 = Excellent separately. This continues to other column properties such as value ordering, value scores, etc.
