Showing p-value for parameter estimates in choice model reportHi,
I'm using the choice model platform. I notice there are "estimate" and "standard error" in the "parameter estimate" report, but I'd also like to know the p-values for my parameter estimates. How can I do that?

I see one can double click on the cell to set column numeric format and do conditional highlighting by p-value, but JMP highlights the estimates and the std err in different ways (as shown in previous picture), which is very confusing to me. I want to know the exact p-values so I can report them. Thank you!

DOERe: Showing p-value for parameter estimates in choice model reportI am not familiar with this platform, but generally, right-click on the table (e.g., Parameter Estimates), and select Columns in the menu that appears. You should see a sub-menu with the available information. Check marks confirm columns that are currently visible.
Re: Showing p-value for parameter estimates in choice model reportHi Mark,
Thanks for reply. I tried clicking on "columns" but it does not include p-value.
Any other ways I can try?

Re: Showing p-value for parameter estimates in choice model reportThat result means that the p-value is not available for these estimates. There is no hypothesis test available. I suggest that you contact JMP Technical Support (supuport@jmp.com) and add this to the Wish List area of the JMP Community as a new feature for the choice analysis.