In the spirit of making statistical information free and easily accessible – like we do with STIPS, SKP, community.jmp.com and online Discovery Summits – we’re making it easier for people to watch Statistically Speaking episodes.
We’re in the process of doing that by “ungating” existing and upcoming episodes so that viewers don’t have to register to watch. The goal is to get the JMP name associated with these topics and thought leaders – and to get that association to as many people as possible. One way is to make viewing easier.
What does that mean for new-lead dashboards and sales funnels? That means sales teams in the Americas and Europe will see fewer leads in salesforce, and dashboards will show smaller numbers. That doesn’t mean we aren’t reaching thousands of current and future JMP users with this series – it just means that we don’t expect sales teams to chase these leads until they’ve engaged with JMP in additional ways.
In addition to becoming easier to watch, Statistically Speaking will be more accessible to viewers in different regions. Anne Milley and the global events team are planning to run events tailored to viewers in China, Japan and Korea this year.
If you’re a fan of the series and would like to have input on topics, speakers, locations and more, feel free to inquire about having a seat on the Statistically Speaking Steering Committee. It is currently made up of...
- Anne Milley
- Clay Barker
- SangHyun Kim
- Naohiro Masukawa
- Hadley Myers
- Mia Stephens
The charter of the Statistically Speaking Steering Committee is to help raise awareness of JMP software for statistical discovery globally by featuring a diverse selection of subject-matter experts and thought leaders on topics of interest to scientists and engineers. The Committee will help Global Marketing curate topics and speakers for Statistically Speaking events that will reflect the JMP brand favorably, for example:
- Best practices in statistical data analysis (including highlighting new methods/features)
- How to create and evolve a culture of analytics
- The importance of statistical literacy as well as graphicacy.
You may not familiar with the Statistically Speaking series. Or perhaps you don’t what it looks like two years after Covid changed the way create events.
Statistically Speaking is a webcast series for the curious and analytically minded. Originally intended to be both in-person and livestreamed events to generate awareness and leads, the last few years have provided opportunities to experiment with the format as they’ve been all-virtual. Though primarily hosted in the Americas and Europe to date, interest has been broad and global. The 2022 format is about 1 hour long and usually features two plenary speakers and Q&A.
Target audience: scientists, engineers, researchers, and academicians (as well as statisticians who work collaboratively with the aforementioned) who need statistical data analysis for their work, most of whom are not yet using JMP. Many may not have had adequate exposure to statistical methods most useful to answer the questions they have. Our audience is innately curious. They are life-long learners and experimenters who seek out fresh perspectives and the cross-pollination of ideas.
The goals for this series are primarily for branding and awareness to engage with thought leaders, highlighting their research, perspectives, experience, and any relevant publications. Examples include but are not limited to showcasing the benefits and importance of the following:
- statistical thinking and best practices
- statistical literacy and the path to get there (culture of analytics)
- graphicacy and the synergies of data visualization throughout the analytic workflow
- data literacy—text, functional, image, etc., but also recognizing information-rich versus information-poor data (signal to noise) to make the most of the data you have and assess if more/different data should be collected
- automation and efficiency in the broader analytic workflow.
The best way to familiarize yourself with Statistically Speaking, of course, is to watch some of the informative and educational episodes. There are a lot, so get ready to be overwhelmed. And then share this URL with anybody and everybody you know who might also enjoy this great content: www.jmp.com/statspeaking
