This is brilliant! Well done team!
So many of our basic commodities are not basic at all. We use consumer electronics in all aspects of our day from the amazing computing power of our phones to our washing machines that delay cycles so clothes don’t mildew to a thermometer reads that our temperature without a touch. We ask a lot of our daily products, so manufacturers ask a lot of their data.

Who uses JMP in the Consumer Electronics Industry?
Apple, Whirlpool, Electrolux, Dyson, Panasonic, etc.
How do these companies use JMP?
Here are just a few examples of the wide range of uses in the consumer electronics industry

Here are some real-world examples of JMP being used
Keyboard Quality

A keyboard manufacturer measures wear and tear on their keyboards so they can learn how to increase their product longevity. They use the metric of abrasion on each key. A bar chart isn’t very helpful at expressing this data in a meaningful way.
But with the help of JMP Custom Mapping, the data visualization is much easier to understand and can provide faster insights on product quality.

Battery Life
A cell phone company has developed 3 different battery formulas and needs to know which one will be the most reliable. The probability of failure of a battery must be minimized to avoid unhappy customers.
They put the 3 battery formulas through a series of tests to determine factors such as max life of a charge and the number of recharges the battery can take. For each battery formula, they build a Life Distribution plot using JMP (shown below). Batteries of formula A have much larger predicted battery cycles compared to those of formula B and C, so formula A will be the formula used in production.

Flashlight Designs
A lot goes into designing any type of consumer electronic device. Researchers at BYU demonstrate how product designers can use JMP to save time and resources when producing new designs and redesigns, especially when they need to create lots of variations.

Designers can quickly choose from various design choices like button type, LED color, and battery type. They can then quickly tell what these design choices will mean in battery life and product cost. 2D and 3D visualizations bring the concepts to life. See their full Discovery Summit presentation here.

We found a gap in customer stories about the consumer electronic industry. Here are some stories about other types of consumer products such as General Mills, Proctor & Gamble, and Nu Skin.