JMP Statistical Discovery LLC Brand Kit
You can find all brand assets mentioned in this article in the
JMP Brand Kit One Drive Folder
.
On this page you'll find the most up-to-date assets related to the
JMP Statistical Discovery LLC brand
, including logos, PowerPoint templates, email signatures, and much more. To protect the integrity of our brand, please use the elements as instructed in the
JMP Brand Creative Guide
.
Note: JMP Discovery Summit events have their own brand and social promo kits. For the latest, visit the
JMP Discovery Planning Library
.
If you have any questions, please contact
@Aaron_Kennedy
or
@Larry_LaRusso
or share them in the comments below.
JMP Logo
Our logo is the anchor of the JMP brand, The preferred format includes the logo with the tagline “Statistical Discovery” displayed horizontally. The logo by itself, without the tagline, should only be used for user audiences or individuals who already know our brand.
Special versions of the logo are available but should only be used for their intended purposes.
JMP logos (print and digital versions),
can be downloaded here
.
When using the JMP logo, please be sure to follow the guidelines documented in the
JMP Logo Usage Guide
.
Need a logo for external purposes?
Request a logo
using this process
.
JMP PowerPoint Templates
JMP has two official presentation templates, a light and dark version. Either is acceptable.
Templates
can be downloaded here
.
JMP Data Visualization Artwork
Download JMP Data Visualization Artwork - Adobe Illustrator
JMP Virtual Backgrounds
Several JMP backgrounds are available.
Download JMP Virtual Background – Visualization Illustrations
Download JMP Virtual Background – Photography
LinkedIn Backgrounds
JMP Letterhead
Corporate letterhead is an important communication tool for our company, particularly for official and legal correspondence. JMP corporate letterhead can be found as a Word doc for quick and easy use.
Download JMP Letterhead here
.
JMP Elevator Copy
These descriptions of JMP, sometimes referred to as elevator pitches - provide you with "about JMP" copy of varying lengths and tones. They are all approved for use internally or externally and available in all ten of JMP's supported languages (English, German, French, Italian, Spanish, Portuguese, Korean, Japanese and both traditional and simplified Chinese).
Download JMP Elevator Copy here
Brand Ambassador Internal Video
We've created a video to show to new JMP employees -- and those who just want a refresher on branding in general and specifically the JMP brand.
Watch that Brand Ambassador video here
Video and Interactive Media Content
Videos have specific branding requirements. Our Video and Interactive Media Content Styling and Brand Guide covers creating videos, creating supportive animations, interactive content, building learning simulations, performing live events, and all of the graphic and motion elements. Contact
@ryandewitt
with questions.
You can view the
Video and Interactive Media Content Styling and Brand Guide here
.
JMP Brand Creative Guide
Additional brand assets and instructions for their use can be found in the JMP Brand Creative Guide. You can view the
JMP Brand Creative Guide here
.
Retire anything with the old logo. New templates are here
Feature StoryMarketingRe: New Brand Graphics and Logos for JMP Statistical Discovery LLCThe JMP Live logos are now in the brand kit found at the top of this page.
Re: New Brand Graphics and Logos for JMP Statistical Discovery LLC@Larry_LaRusso did you see @Aurora_TiffanyD 's question about JMP Live logos?
Re: New Brand Graphics for JMP Statistical Discovery LLCWhere could I find an updated set of JMP Live logos? Thank you!
Re: New Brand Graphics for JMP Statistical Discovery LLCHi @chuck_boiler. Thanks for noting the broken link. It should be fixed now. Thanks. Larry
Re: New Brand Graphics for JMP Statistical Discovery LLCThanks Folks, The link to the JMP email signature highlighting the analytical workflow is broken. Thanks. Chuck
Re: New Brand Graphics for JMP Statistical Discovery LLCThanks for sharing this!
Re: New Brand Graphics for JMP Statistical Discovery LLCSaved the link! Thank you @J_Marquardt & @Larry_LaRusso
Re: New Brand Graphics for JMP Statistical Discovery LLCThank you for compiling all the brand assets into this single folder @J_Marquardt and to you, @SamGardner, for the suggestion. I have also added this link to the top of the story - to make it easy for folks to see, and use, it.
Re: New Brand Graphics for JMP Statistical Discovery LLCI agree @SamGardner & @Jon_Weisz, it is nice to have files in one, always up-to-date spot. Thanks for your patience as we consider how to make this easier for all. In the meantime, I've compiled the files found on this page in my OneDrive.
Brand Kit
Re: New Brand Graphics for JMP Statistical Discovery LLCGood suggestion @SamGardner. If all the needed brand content was in a oneDrive folder that was a shared with all JMP we all would have the latest updates synchronized and always available.
Re: New Brand Graphics for JMP Statistical Discovery LLC@J_Marquardt that link only is for JMP Logos, but not for the word and powerpoint templates. I think it would a lot more convenient to have all of the files, including the Brand Guide, in one Sharepoint folder. That way we could have it synced locally and anytime there is an update we would get that automatically.
Re: New Brand Graphics for JMP Statistical Discovery LLCHi @SamGardner - can you access the link under the "JMP Logo" section and sync with this OneDrive folder?
See this sentence:
Multiple variations of our logo, updated for 2022, can be downloaded here.
Let me know if this isn't what you're looking for and we'll look into it.
Re: New Brand Graphics for JMP Statistical Discovery LLCCould these files be put into a OneDrive folder that then we could sync locally?
Re: New Brand Graphics for JMP Statistical Discovery LLCHi @Eric_Hill
Yes, you can always just File/Save As and save on your own drive. However, I've now loaded the presentation templates at the top of this story as well, so you should be able to just "download" them as well.
@J_Marquardt @RyanClare, FYI.
Re: New Brand Graphics for JMP Statistical Discovery LLCHey - When I click on the PowerPoint template links, they open in PowerPoint Online rather than just downloading as a file. I even tried holding down the shift key. Is there a way to download the template files as . . . files?
UPDATE: Nevermind, I did File/Save from PowerPoint Online and got it that way.
Thanks,
Eric
Re: New Brand Graphics for JMP Statistical Discovery LLCThank you @Tracey_Bailey Glad to hear the Stat Speaking ones are working; we're fixing permissions for the Analytics Workflow signatures. Should be accessible to everyone soon. Have a good weekend.
Re: New Brand Graphics for JMP Statistical Discovery LLC@Larry_LaRusso I had issues accessing both. I can now access the Stat Speaking one but not the Analytic Workflow.
Re: New Brand Graphics for JMP Statistical Discovery LLCHey @Tracey_Bailey
Are you having issues accessing both the Stat Speaking and Analytic Workflow ones? I think the Analytic ones come from Sara's OneDrive, so it may be a permission setting we need to adjust. If you can't access either link, we may have more of an issue. Either way, we'll figure it out! Let me know. Thx.
Re: New Brand Graphics for JMP Statistical Discovery LLCHi @Audrey_Shull. Aaron reports that the virtual backgrounds have been updated. I've added a JMP Virtual Backgrounds section to the story here; I've included all the visualization and location backgrounds we have for JMP, so you have a good number from which to choose. A public thanks to @Aaron_Kennedy, @J_Marquardt, @katie_stone, @GinaXie, @Atsuko_JMP, @kimsanghyun for getting these updated... and a public apology for those I may have missed who were involved in this effort!
Re: New Brand Graphics for JMP Statistical Discovery LLCThese are great! Is there a refresh planned for the virtual backgrounds, which we used for our backgrounds at JMP Discovery? I still have the ones we used before, but wanted to ask if we will plan to revamp them with the new logos.
Re: New Brand Graphics for JMP Statistical Discovery LLC@Larry_LaRusso The links to the email signatures are not working
Re: New Brand Graphics for JMP Statistical Discovery LLCThanks for the heads up @Chris_Kirchberg. Unfortunately, I don't think there's a way to recall the email and since it's static (including the original link when published) I'm guessing everyone will get that message when clicking from within the email. It's now corrected within the story, so I'm comforted that you can access the files from within InsideJMP. (The story will have the long shelf life!) Afraid there's no way to go back into that email and correct... sorry.
Re: New Brand Graphics for JMP Statistical Discovery LLC@Larry_LaRusso , @Aaron_Kennedy , @J_Marquardt ,
Link for "Multiple variations of our logo, updated for 2022, can be downloaded here." does not seem to work for me within the email I recieved.
Here is where it links to:
OneDrive (sharepoint.com)
This is the error message:

However, if I click on the link directly within the post, then it does work. So it seems that clicking on the link from within Outlook does not work, but within the post on a browser, works.
Thanks,
Re: New Brand Graphics for JMP Statistical Discovery LLCAfter a page refresh, the link now works for me. Thanks.
Re: New Brand Graphics for JMP Statistical Discovery LLCThe link to the logos works from me @Larry_LaRusso - thank you for all your work to gather this in one spot for everyone.
Re: New Brand Graphics for JMP Statistical Discovery LLCHi @Daniel_Valente
We swapped out the link for the new logos with a new version. I expect this will work for you now. Please be sure you can access and let us know if you're still having issues. @J_Marquardt can you please make sure the link works for you as well?
Thanks everyone!
Larry
Re: New Brand Graphics for JMP Statistical Discovery LLCThe link to the updated JMP Logos is broken.
Re: JMP Statistical Discovery LLC Brand Kit@Larry_LaRusso
1.. It would be good to summarize some main points here, like type face in ANOVA.
2. What is the analogous type we can use if drafting something in Word and taking a screen shot? ANOVA is not an option:
TYPEFACE: ANOVA
Jj Mm Pp
Re: JMP Statistical Discovery LLC Brand KitHi @gail_massari Great question. Though Anova is the official font for the Web and in .ppt decks, it's not a good choice for Word docs or anything that might get printed or shared, especially externally. Because it's a custom font, no one is really going to have Anova available on their machines (or printers), so you probably want to steer away from using it.
I checked with @Cra1g and he says for the web we use Arial, if for any reason Anova were to fail. So, I would say Arial is the font you should use for Word docs. (Including @Aaron_Kennedy in case he has another option or additional advice.)
Also, you bring up a good point about including commentary around the font in our brand/creative guides. We're working to transition those to a new Brand Page (release date TBD), maybe we can add that to the list of things to share there.
Re: JMP Statistical Discovery LLC Brand KitHi Team,
Many thanks for all the visual asset link to the JMP Brand. However, I had a question about the sound behind our video. Do you have defined a "sound" Brand? I would like to post a video on LinkedIn but with some great sound behind. If there is one, could you please share it with me? It will be really appreciate. Many thanks. Isabelle.
Re: JMP Statistical Discovery LLC Brand KitHi @isabelleswaenep. Let me reach out to you directly to discuss. The short answer is we don't have a brand "sound" for JMP, but I believe we do have we do have access to sources for sound - things like music - that might help you. Also, since this is for a video on LinkedIn, let me also reach out with JMP Social Team, specifically @SarahCromer for advice/guidance that can help us here. I'll be in touch very soon.
Re: JMP Statistical Discovery LLC Brand KitDo we have a template for Keynote?
Re: JMP Statistical Discovery LLC Brand KitHi @DonMcCormack. We do not have a JMP branded template for Keynote. It's fine to use, but if you use the JMP logo or other brand assets, please be sure to download directly from the Brand Site at go.jmp/brand and get it copyedited using www.jmp.com/request - if presenting at a conference or other high visibility event.