As many of you are aware, the Digital Operations and SIA teams have been diligently working towards a successful HubSpot installation. Before the holidays, I wanted to communicate a rough timeline on what you can expect in terms of training, access, and responsibilities. To everyone responsible for email marketing campaigns:
Week of December 6: Email invitation asking you to create an account in HubSpot.
Week of December 6: Email containing links to HubSpot Training Academy. Please watch as time allows before winter break.
Week of January 10: Live training with HubSpot Account Managers.
January 31: Last day Tina and Antoine will be using SDM to send out JMP marketing emails.
February 1: Begins exclusive use of HubSpot for JMP email marketing. Marketers will be creating their own emails and lists.
April 1: Explore and being utilizing other HubSpot features including drip and nurture campaigns. Training TBD.
Thanks for timeline, Amy! Very helpful.
