Sentiment Analysis and Term selection in JMP 16 was the focus of the latest Technically Speaking webinar Sentiment Analysis: What are People Thinking. More than 700 registrants, including nearly 300 new contacts to Salesforce, enjoyed Mike Anderson’s webinar outlining how JMP16 helps users gain insights about customer thoughts and impressions directly from survey text, social media and other text data sources.
To help JMP sales team engage in more meaningful and productive post-event conversations with customers and prospects, we’ve created the following list of recommended resources to position now that the event has concluded. This list pulls appropriate assets from across our web site.
If you have any questions about recommendations related to this event, please feel free to contact me.
Salesforce Campaign Link Found Here
For starters, consider sending your customers and prospects to the New in JMP 16 page web landing page. The page highlights the new features in JMP16 including term selection and sentiment analysis. This page also highlights the excellent video, Term Selection and Sentiment Analysis, you can find on YouTube.
Sentiment Analysis Comes to JMP Pro 16, JMP Blog
This blog from Ross Metusalem takes a deep dive into JMP Pro’s sentiment analysis, now available in JMP 16. Sentiment analysis enables you to gauge how positively or negatively people feel about something, based on their written comments. Ross uses consumer sentiment with coffee pods to show how JMP handles written feedback. He shows how analysis should always be tailored to the specific context, and how JMP includes a variety of features to easily customize the sentiment dictionary and scoring system as you explore the data. It’s the most recent asset we have on the subject.
Unlocking the Value of Text Analytics, Analytically Speaking
This webinar with Seth Grimes is a high-level overview of benefits of text analytics; shares the fact that nearly 80 percent of business-relevant information is in unstructured formats. Grimes gives his perspective on unlocking the value in unstructured text data, best practices in natural language processing and sentiment analysis technology.
Deriving Sentiments from Opinions or Product Choices, Mastering JMP Webinar
This webinar shows users how to use JMP Pro’s Text Explorer to quantify sentiment from unstructured text data using lexicon-based sentiment analysis and derived sentiment analysis scoring techniques. You’ll also learn how to implement both approaches and interpret the results appropriately to supplement analysis of structured data.
Tackling Unstructured Data with Text Exploration, Technically Speaking
Though a little older, this Technically Speaking talks about the variety of unstructured data, things like surveys, product complaints, maintenance reports, customer feedback, etc., and how text exploration capabilities can help you quickly extract insights from text-based data. It highlights some earlier versions of JMP software, including word clouds, which allows you to visualize word frequency in a way that makes clear the prevailing themes in any given unstructured data set. Also shows how to manipulate the importance placed on each term in the matrix and explore the themes that are most relevant to your organization using topic extraction.
Tab into unstructured data, White Paper
This white paper is older but is still our primary white paper on text analytics. The paper explores various capabilities in JMP® and JMP Pro Text Explorer and how they can help unlock text-based insights. To demonstrate the process, author Heath Rushing draws on an enlightening example from a collection of National Science Foundation research grant abstracts.
Always Helpful Larry - Thanks!
Agreed! Used all of these resources today! Thanks @Larry_LaRusso
@Larry_LaRusso can you let me know when On-Demand webcast is available? I just checked & didn't see it yet thanks!
@Larry_LaRusso I see this morning that the OnDemand webcast is posted on jmp.com
