The Analytic Workflow has become well…a thing this year. It's proving to be a great way to drive awareness of all of JMP’s capabilities, paint a clear picture of how it all works together, and highlight where else in the organization JMP may apply.
Even though the workflow has been used for years, we are learning that with new resources and messaging, there has been stronger sales adoption as a lot of teams have made it a central part of their overall sales strategy.
Here is a list of different ways in which the workflow has been applied in conversations:
“I use the workflow page on calls to quickly/easily share all of JMP’s capabilities. This ensures awareness early on in the sales cycle and allows me to broaden the conversation and scope of potential users when scheduling demos”.
- Stuart Neighbors, Inside Sales, Americas
Melisa Muhamed
Zhaobin Wang“We use it through out a whole sales pitching conversation to paint a forward looking, companywide adoption picture for the customer."
- ZhaoBin Wang and Melissa Muhamed, AE, Asia
Pin Hu“I use the workflow in my journal which gives a nice opening to demos on how we position JMP as an end-to-end solution.”
- Pin Hu, SE, Asia
Dan Valente“I have seen a team virtually whiteboard the customers pain points and then use the workflow slide to map where those pain points apply. Also, the workflow is an ideal way to sneak JMP Live into customer calls and show where it fits in this journey.”
- Dan Valente, Manager, Product Management
“I joined a customer call where the workflow slide was being shown. The customer said 'Hold on, I didn’t know JMP did reliability. We should get our reliability manager on the call.' Perfect example of bringing awareness to other areas of the organization that may not have known about JMP's capabilities.”
- Sara Doudt, Product Marketing Manager
Mary Loveless“SE’s use as a tool for discovery calls and mapping the flow of the demo. We use it as a bookend. They start with it and walk through what they are going to show. And also at the close at the end, revisiting what they showed and incorporating what it could be. We call it the art of the possible.”
- Mary Loveless, SE Manager, Americas
Damian Carville“We have had a few customers in the last week take the workflow and present it back to teammates”.
- Damian Carville, AE Manager, Americas
Adrian Turner
“We had a customer who has actually put it on their internal website so that when people wish to request their products, they can see what JMP does.”
- Adrian Turner, European Sales Director, EMEA
Mia Stephens“I have been using the analytic workflow in all my customer interactions. It totally helps with roadmap questions. It sets the context for conversations around what we’re working on now and what we might work on in the future”.
- Mia Stephens, Principal Product Manager
Current workflow resources:
The workflow message being shared:
- jmp.com homepage and menu
- Getting Started webcasts
- Mastering webcasts
- Technically speaking webcasts
- JMP Days
- Statistically Speaking events
- Discovery
- Sales calls
Resources still to come this year:
- Workflow by industry
- Workflow blog series
- Minute videos added on workflow pages
- Translation of workflow page
We want to know:
- What other ways have you used the workflow in your conversations or at your events?
- What else do you want to see? What could we make better?