*INTERNAL USE ONLY*
It’s estimated that the world’s population will grow from its current 7.2 billion people to more than 9 billion by 2050. Urban areas are expected to expand at an accelerating rate, accounting for perhaps 70 percent of global population by 2050. Who’s going to feed all these people?
Photo by Italo Melo from Pexels
Poultry Production is NOT a core industry for us. However, JMP is used in a number of organisations involved in animal rearing for food production and nutritional additives for the industry.
Who uses JMP in this industry?
- Nutritional scientists in R&D
- Quality control, continuous improvement, and operations roles in animal production
- Quality control, continuous improvement, and operations roles in feed and additive production
What problems do these JMP users have?
Nutritional scientists need to understand how the feeds and additives that they are developing affect key outcomes in animal production. An example outcome is feed conversion rate/ratio or "FCR". Typical FCR for a chicken is around 1.6, meaning that 1.6 times the weight of the chicken is used in feed to grow the chicken to sale weight. Small improvements in FCR can be really valuable.
Sometimes, this work is in order to provide evidence for the benefit of the product. Often they also need to use this understanding to educate their customers about the best way to use their products. It can be complex: as well as the effect of the nutritional product, there might be interactions of other factors like temperature of the house that the animals are reared in, or with other dietary factors.
Similarly JMP users working in animal production also need to understand how to control feeding and conditions to optimise FCR and other outcomes. In feed and additive production the big challenge is to ensure consistent quality given naturally variable raw ingredients.
What do they use JMP for?
Mostly for modelling these processes and systems using visualisations, statistical models (sometimes mixed models), and machine learning/predictive models. In production they might also use quality tools like statistical process control. They would not normally use design of experiments as their trials are very simple experiments.
Do we have any good customer stories?
AB Vista Customer Story.
“Our work is about understanding how to raise animals in the most efficient way possible,” Masey O’Neill says, “and JMP allows us to support our customers in doing that.”
[...]they learned about the model validation features in JMP Pro. “And we thought, ‘Yes, that’s really valuable; that gives us a lot more confidence in our models.’”
[...]“proper and thorough statistical analysis” is critical to her work. JMP Pro provides just that, and with ease. Masey O’Neill underscores the software’s user-friendliness; little training is required. Analyses are repeated quickly and efficiently, a boon to productivity.
Moy Park Silicon Republic Story.
Brian Acheson, director of information systems and business solutions at Moy Park:
"A particularly innovative use of data is by our data analysts, PhD-level specialists who provide statistical and analytical support scrutinising the data offline. The key ‘big data’ mining application in our business is JMP (an SAS-based solution). They can model predictive scenarios, for example, in nutrition or housing conditions for our birds, and then we can apply this evidence-based research to improve our performance."
Sales stories?
*DO NOT SHARE EXTERNALLY*
Moy Park (28JAN2015 – UK)
The UK’s largest producer of organic and free-range chickens plans to use two new licenses of JMP Pro to reduce feed costs by millions of dollars a year and to take data analysis from “the Stone Age to the Age of Enlightenment,” according to the company’s lead nutritionist.
Nutritionists at Moy Park will gather messy data from a variety of sources – farms, nutrition suppliers and feed mills – and build models in JMP Pro to understand what drives the feed conversion ratio, or FCR, said Bernard McKeown. “The typical FCR for a chicken is around 1.6, meaning that 1.6 times the weight of the chicken is used in feed to grow the chicken to sale weight.” The Moy Park nutritionist believes JMP Pro will enable the company to reduce feed costs by 3 percent, for an annual savings of £6 million, or almost $9 million.
The deal included two e-Learning licenses and expectations that use of JMP Pro and/or JMP will grow in the future, displacing Minitab. Bernard expects other poultry breeders to adopt a more data-driven approach as well.
“When you think how frequently people eat chicken, it’s no surprise to find that more than 50 billion are reared each year,” said Bernard. “It’s a big and complex business that has yet to embrace analytics in any real way, making it a prime hunting ground for JMP, pun intended.”
• Product: JMP Pro plus e-Learning
• Amount: $26,620
• Integral Players: Robert Anderson, Stan Koprowski, Bernard McKeown, Luke Walker
Kinross Farms (13 Apr 2021 – SE Asia T2)
Kinross Farms, an Australian family-owned business that has been producing high-quality eggs for more than 50 years, recently acquired one JMP Pro license.
In March, after being notified that Kinross had downloaded the 30-day JMP trial, Gahya Pandian reached out to learn more about the farm’s needs. Kinross’ main concern was finding a way to ensure stable, high-quality production that is within customer specifications. Gahya says, “Kinross hoped to implement such quality methods as measurement systems analyses, statistical process control and process capability.”
Bass Masri followed up with an Intro to JMP and JMP Pro webinar for the team at Kinross. Says Gahya, “Kinross told us that it is vital to maintain a sustainable and natural environment for the laying hens. Timely monitoring of production output and innovative analytical reporting methods for assessing consistent quality are important to ensure ongoing success. In addition to quality methods, Kinross hopes that designed experiments will be used to determine factors that affect production yield and that predictive modeling will be used to classify egg size into predetermined carton sizes: small, medium and large.”
Once they had a chance to see what JMP could do via the 30-day trial, Kinross was sold. The bump up from JMP to JMP Pro was a result of Bass outlining JMP Pro’s key features that went beyond Kinross’ initial scope. “I checked in with them, and they were very keen in getting a full version of JMP Pro, which they purchased in April,” says Gahya.
• Product: JMP Pro
• Amount: $15,198
• Integral Players: Bass Masri, Gahya Pandian
Do we have good demo material?
There is some material around agribusiness and food production in the technical reference library but it is not specific to animal nutrition or production.
Technical Reference Library, Agribusiness
Technical Reference Library, Food & Beverage
