Audience: Prospects only, no JMP users. This could be the first time they’ve ever registered for anything with us (hence the high number of new non-user leads) or return leads that have watched a Stat Speaking or downloaded something from our site for example.
Format: An industry case study that is problem-oriented, not product oriented. The introductory PPT material should outline a specific challenge/problem with implications (be more efficient, save money, produce a better product, gain new insights into an existing problem, and identify new challenges that need to be addressed to improve.) Presentation should outline this problem and should give context to the types of problems found in a specific industry, or ways a certain technique can be used across several industries. Short demo of how to solve problem at the end. No journals. Data set should be in public domain as we offer that if folks download the on-demand.
The call-to-action is always the JMP 30-Day Trial. If JMP Clinical or JMP Pro, we point them to the form to request an eval and give them additional resources like this:
https://www.jmp.com/en_us/support/jmp-clinical-resources.html
Recruitment: Email blasts to prospecting database. JMP Home Page. Social Media. 3rd Party Alliances.
