Uplift model used in JMP

Question

Hi,

Does anyone know which Model JMP is using in the Uplift Platform - or know where its documented.

The book on consumer research does not explain it and researchers have proposed many different methods to do Uplift Modeling. I want to know which was used in JMP.

Thank you,

Laurents

Laurents_Mohr · Answer

Hmm... It doesn't really explain it in depth though.

txnelson · Answer

The documentation for the Uplift Platform is in the Consumer Research Guide

Help==>Books==>Consumer Research