I'm trying to work through an example out of Goos and Jones (Ch 3), where they've set up a DoE screen and model of select two-way ineractions. All factors except "Block" are continuous, and the factors are coded as -1 and +1 for the two levels tested. When fitting the model, I'm confused that the Parameter Estimates pulldown gives each interaction term not as e.g. EtOH*n-PrOH, but rather as (EtOH + 0.1)*(n-PrOH-0.1) or (EtOH + 0.1)*Time (see IMG1.jpg). I'm not sure how to interpret this. Can anyone explain when and why JMP adds/subtracts a constant from each factor? It doesn't seem to always do this - I have another model where it does what I expect and gives the term as e.g. n-PrOH*EtOH (IMG2.jpg). Thanks!