Hello Steering Committee members –
We have an unusual, but we think fun, request. It’s to participate in a DOE for our conference’s last social. It’s actual quite simple. Here are the details...
This is the event description for Friday 12 March, 16:00-17:00 GMT
No matter where in the world you are, there’s a good chance you’ll be a fan of chocolate chip cookies. But what makes one more appealing than another? That is the question! In this after-hours social, we’ll answer that as you vote on the cookie photos submitted by other Discovery attendees. Join us for a fun, informal, real-time designed experiment that will whet your appetite for statistical discovery – and, of course, for cookies.
No: You don’t have to participate in the experiment if you don’t want to. Yes: You should plan to eat cookies during the social. See you there!
And this is what we’re asking
Participate in Discovery’s Great Cookie Experiment! Can you bake a few cookies? Can you take a photo? Can you follow a few basic instructions? If you answer yes to those three questions, we want you to participate in a designed experiment for the closing session of Discovery Summit Europe.
Please follow this recipe by Pierre Hermé.
Preparation time 15 min
Cooking time 10 minutes
Total time 25 min
INGREDIENTS for 15 cookies
- 110 gr of unsalted butter
- 110 gr of brown sugar
- 100 gr caster sugar
- 1 egg
- 1/2 tsp liquid vanilla
- 225 gr of flour
- 1/2 tsp baking powder
- 1 pinch of salt
- 175 gr of dark chocolate (in chips)
INSTRUCTIONS
- Start by removing the butter from the refrigerator a good half an hour before so that it is soft.
- Preheat the oven to 170 ° C.
- In the bowl of your food processor, mix the softened butter with the sugars well until the mixture is homogeneous and airy.
- Stir in the whole egg, then add the liquid vanilla.
- In another bowl, mix the flour, baking powder and salt well.
- Gradually add this "rain" mixture to the preparation while mixing.
- Finish by adding the chocolate chips which make the cookies so charming.
- Place balls of dough on baking sheets covered with silpat-type cloths, making sure that they remain well spaced from each other (the dough will spread out while cooking).
- Bake at 170 ° C and cook for 10 minutes. Let cool on a wire rack so that the cookies are crunchy
The photos you take of your cookies will be part of the experiment at the social, so we’ll need the photographs before that. Ryan Lekivetz (Rya.Lekivetz@jmp.com) from the JMP DOE team will tell you which factors – such as photo lighting, cookie presentation, accompanying beverage -- are important to the experiment.
What do you think? Do you want to be a part of this fun? If so, feel free to respond to Ryan.
Have questions or concerns? Let me know and I'll try to answer them.
Thanks for your consideration!
--Diana Levey, JMP
