Analysing 2-factor 2-level design as if it was 4 different treatment designHello!
Just curious why we see different results in such cases.
Here we have a classic 2-factor 2-level factorial design which we can analyze using Nominal regression/logistic regression.

Analysis shows that only interaction is significant :

However, if we transform this data as if there were 4 factors A1, B1, C (A1*B1), D (A0*B0),

then we will see that main effects are significant?

How can we explain and interpret this?
PS
Datasets are in attachments. These results are from real experiment.
DOERe: Analysing 2-factor 2-level design as if it was 4 different treatment designYou do not really have four factors. Your construction over-specifies the model, so JMP arbitrarily zeros the last 'factor' and indicates that the first three are biased.
The equivalent to two two-level factors would be one four-level factor, not four two-level factors.
Re: Analysing 2-factor 2-level design as if it was 4 different treatment designYep, as Mark says...you have 3 degrees of freedom in 4 treatments.
Re: Analysing 2-factor 2-level design as if it was 4 different treatment designI am sorry.
I have corrected the file to 1-factor 4-level. Now it shows that level A (which is factor A) is significant:
