[DRAFT]
Project Plan for “What’s New in JMP 16 Roadshow” [Need new name!- The Stay at Home Show]
Important Dates (tentative):
- 11MAR21- Web landing page ready
- 16MAR21- Email blast #1
- 30MAR21- Email blast #2
- 28APR21- First online session in series
Goals:
- Make users excited and feel they must get their hands on JMP 16 now
- Help fill the sales funnel
- Inform users about the new features and changes
- Make users more comfortable using new version by taking a deeper dive into the product
- Inform or remind users about the many free resources available to them
- Install, upgrade, and add new users
- Provide content for users and sales that compliments, but doesn’t compete with JMP Discovered and other JMP 16 Launch initiatives
- Get users excited about updates to JMP and drive them to seek out additional training on their own (we’ll follow-up with links to JMP resources for users)
Audience: Existing JMP users of all abilities (NOTE: Prospects are welcome if sales teams would like to invite them, as long as they understand these will be deeper dives on a particular feature. Some prospects may be better served being directed to our more introductory material.)
Unlike previous launches with in-person events, we won’t solely target the small to medium-sized accounts with 200 or fewer users since we are doing these online. That limit was imposed due to size limitations of physical rooms and because we already service many larger accounts with JMP Days. All users are invited to these sessions.
ROI:
- Total number of attendees and total number of different accounts represented (We should be able to exceed JMP 15 totals since these events will be virtual.)
- How many accounts have installed, upgraded and how many accounts have added new users/how many new users added total
Date Range for Series:
- Wave #1 (Feature-specific)- April 2021-June 2021, 2:00 to 3:00 p.m. EST
- Wave #2 (Industry-specific)- September 2021
Zoom Info:
- These will need to set-up on one of JMP’s 1,000 attendee Zoom lisc. with Robin listed as alternate host. Jeff to make Robin a delegate so she can do this.
- Sessions will NOT be recorded.
JMP 16 Topics to be covered:
- Action Recorder / Enhanced Log
- Control Chart Warnings (JMP Live)
- Model Screening (Pro Only)
- Sentiment Analysis and Term Selection (Pro only, only supported in English currently, considered very important/hot for users by sales- offer this one multiple times?)
- ??
Deliverables needed and due dates:
- Landing page with updated copy- 11MAR21
- Email blast #1- 16MAR21
- Email blast #2- 30MAR21
Email blast copy:
NOTE: We need to give additional descriptions for what is being covered in each session, heavily weighted to benefits.
DRAFT
TOP TITLE: GET AN EARLY LOOK AT JMP® 16
Be among the first to see the latest version of JMP, live at [insert new name of series].
Join JMP technical experts for this special event as they give you a tour of what’s new in JMP 16 and JMP Pro 16.
See what’s new in JMP 16, including:
- [List features here- question- should it be the entire list covered by the series??]
From data import to analysis to sharing results, JMP 16 and JMP Pro 16 speed the learning cycle and make it easier to achieve breakthrough statistical discoveries.
See the agenda and register.
To learn more about what’s coming in JMP 16 and JMP Pro 16, visit [insert link to JMP 16 page for users]
Subject lines:
JMP 16 Roadshow is coming your way!
You’re invited to the JMP 16 Roadshow
Landing page copy:
Landing Page copy
JMP® 16 Roadshow
Be among the first to see the latest version of JMP, live at [insert new name of series].
Join JMP technical experts for this special event as they give you a tour of what’s new in JMP 16 and JMP Pro 16.
See what’s new in JMP 16, including:
- [List features here- question- should it be the entire list covered by the series??]
From data import to analysis to sharing results, JMP 16 and JMP Pro 16 speed the learning cycle and make it easier to achieve breakthrough statistical discoveries.
Branding:
- Do we want to brand these along with everything else being planned for the JMP 16 launch???
Post-event Follow-up and CTA’s:
- Thank-you email containing link to survey, Resources for Users doc, and either links (will these be put in community for users?) or pdf’s of the following-
- New features in JMP 16 / 1 page flyer
- JMP 16 Windows Menu Descriptions / card
- JMP 16 Quick Reference
- JMP Forward magazine
- JMP Training catalog
- Post-event survey
- Will include question, “Would you like a member of the JMP team to follow-up with you?” and make contact info. required
