DATE TBD
- how are teams using customer stories to effectively communicate benefits?
- connecting the dots between prospect/customer to story - why they should read this and how it would help them?
- good examples of emails - don't just send a link - what do you say in the email?
- good examples of social - Alex and Dara.
- how do you present these during a demo?
- when in sales cycle are they used?
- how to get your customers to participate in a customer story?
- resources from Meg - page, FAQ, list of stories, list of quotes, ppt, etc. Filters. How are customer stories used - in ads? Social?
