APRIL 2022: This story remains for historical purposes only. Our JMP brand was updated with our move to JMP Statistical Software LLC. For the most updated brand news, logos, .ppt templates, the Creative Guide and much, much more please see New Brand Graphics for JMP Statistical Discovery LLC
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In March of 2021, we released our latest update to JMP software, JMP16. Offering a number of new features and enhancements, there was a lot for our users to be excited about. In addition to a software refresh, JMP received a brand refresh in advance of the new release as well. The refresh included a reenergized logo and new type treatment for the tagline, an updated color palette, and a refresh of marketing collateral and PowerPoint templates. It also includes beautiful new abstract art that puts JMP’s incredible data visualizations on display.
The JMP Brand Refresh project team – Diana Levey, Jessica Marquardt and Larry LaRusso from Marketing and Aaron Kennedy, Ryan Clare and John Jones from Digital Design and Operations – worked closely with SAS Creative to create a new, modern version of the JMP brand, but one that recognized and protected its traditional elements.
“Our visual identity plays an important role in reinforcing the promise of our brand,” said Digital Design Manager Aaron Kennedy. “The refresh respects our strong, easily recognizable brand, while capturing the excitement around the JMP 16 release. We’re looking forward to incorporating these new elements into all of our visual communications.”
JMP Logo Refresh
Nothing anchors your brand more than your logo, but even the most recognizable logos go through subtle adaptations to stay modern and fresh. As our company’s visual identifier, the JMP logo is the epitome of our brand and we want to use it with care and consistency. JMP’s newest logo uses the traditional logo elements, but introduces a new type treatment for the tagline and a solid “JMPer“ icon (notice that both the body and head are now the same color).
These changes allow for more flexibility with how and where the logo can be used (e.g. it can be set at smaller sizes without the tagline becoming too difficult to read) and are intended to accentuate the friendly and curious nature of our brand. Restricted-use versions of the logo include the JMP logo without the tagline (intended only for audiences familiar with JMP – user groups, JMP Community, etc.) and colored versions of the logo, for events in the JMP Discovery Summit series. If you’d like to use “restricted use” logos, please contact Aaron Kennedy.
You can download the new logo (in a number of treatments) in the attachments for this story.
JMP Color Palette
The JMP Brand Refresh redefines the traditional JMP Color Palette. The new palette includes a wide range of color options and complements the recently updated SAS Color Palette. (Many of the colors may look familiar – they were incorporated into regional Discovery Summit branding in 2020.) All colors were specifically selected to work on both light and dark backgrounds and adhere to accessibility best practices. In addition, there are several color combination gradients which can be used to give even more color options. The new JMP Color Palette is shown below:
JMP Product Gradients
In addition to brand colors, the JMP Brand Refresh Team formalized key color gradients for our five JMP products. These colors and color gradients will be used whenever possible for marketing collateral that exclusively promotes a given software solution. JMP uses traditional JMP blue, while sub-products use different colors to distinguish them from our primary product. JMP Pro is primarily red; JMP Live is purple; JMP Clinical is green; and JMP Genomics is Teal. JMP Product Gradients can be found below:
JMP Abstract Art
Even casual users know there’s no better software tool for expert data analysis and impactful data visualizations. An exciting new element to the JMP Brand Refresh project uses JMP’s exceptional visualizations to create abstract art that can be used with marketing materials, event signage, JMP Foreword, the JMP website and in other places. The new Data Visualization Artwork Library provides custom illustrations that spotlight JMP’s visualization capabilities and can be used on a variety of backgrounds and even overlaid on photography. Below are some examples of abstract art and the art in mockups of JMP marketing collateral.
JMP PowerPoint Templates
The new brand refresh also brings us new PowerPoint templates for both internal and external use. We now have three templates from which to choose – each leveraging an element of our new abstract art. View the Inside JMP Story from Meg Eberle to download these new templates. You can begin using them immediately. JMP PowerPoint templates
Questions? Feedback?
With a strong visual identity in place, it’s important to protect the integrity of our brand by using the elements as instructed in the soon-to-be-published JMP Creative Guide. The document will outline details around the new brand refresh and provide instructions on how to use its various elements. Aaron and team are working on this document and will share with the division as soon as possible.
You’ll start to see elements of the refresh on the web and in marketing collateral beginning in 2021, with a full rollout for JMP 16. In the meantime, please feel free to reach out to Aaron or any member of the JMP Brand Refresh Team.
We’d also love to hear what you think of the JMP Brand Refresh. If you have any comments or suggestions, please leave them in the comments below.
Previews of the New Design in Action
