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Sales prospecting tool DiscoverOrg - demo and resources

Check out this recording and documentation to help you use DiscoverOrg in your prospecting efforts. Quick notes below, full instructions including screenshots attached.

Quick Search

Use Quick Search to gain intelligence on 1 account (such as your Top 10 and high growth accounts)
Org chart - review the departmental structure to further penetrate groups of users and find new groups to target
Employee contact info
Financials
News
Follow "Scoops" to be alerted of trigger events:
- Business Pains & Projects
- Financial scoops - Mergers, Divestitures
- Business Scoops - product launches
View "similar companies" to target companies that may have similar projects and pain points

Advanced Search

Use Advanced Search to build lists for broad outreach
Build lists by Companies, Employees or "Scoops" (news)
Filter to TEDD data for our target audience - Tech, Engineering, Design & Development
Create multiple searches for different target audiences (companies, titles, industries)
Save your search criteria and subscribe for updates

Options for outreach once you have built your list:

Connect with them via LinkedIn
Email them directly (use Ed's best practices document)
Export your list to .csv with all the contact details needed for a Sales Campaign in Salesforce

Tips

Divide & conquer within your team - think Top 10 targeting for AE and High Growth accounts for IS
Subscribe to receive new Scoops by email Daily or Weekly
Chrome extension allows you to view contact info within your browser - while you're researching companies or browsing LinkedIn = no more guessing email addresses
Use the Knowledge Base within Help & Training to obtain step-by-step instructions

Huge thanks to @AntoineS for setting up this valuable session and to @lori_casto for collaborating on the documentation.

Inside Sales News

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Re: Sales prospecting tool DiscoverOrg - demo and resources

@rebecca_surendr is the tool also available for AEs in Europe? My registration fails. Thanks in advance.

Re: Sales prospecting tool DiscoverOrg - demo and resources

@JessicaHorsch this tool can be requested through the SAS Library. It states prospecting lists are available for U.S., Canadian, Mexican, and European companies.