Email Schedule
Email #1 – Goal date: 8/13 – COMPLETED
- Americas 2020 Discovery Summit update
- Audience: all JMP users excl. Japan, China, Korea
- Explain what we have decided and start generating excitement about the event
- Link to sign up Interest List.
Email #2 – Goal date: 9/1 – COMPLETED
- Overview of the key features of Discovery Summit Americas
- Audience: DS Interest List (approx. 750)
- Link to Agenda
Email #3 – Goal date: 9/15 -- COMPLETED
- Announcement: Registration is open!
- Audience: all JMP users excl. Japan, China, Korea
- Link to registration form
Email #4 – Goal date: 9/22 -- COMPLETED
- General Discovery Summit registration promotion
- Audience: Non-users in SF excl. Japan, China, Korea
- Explain the mission of Discovery Summits and past history of hosting amazing thought leaders
Email #5 – Goal date: 9/28 -- COMPLETED
- Announcement: On-demand papers and posters are available
- Register now if you haven’t yet!
- all JMP users excl. Japan, China, Korea
Email #6 – Goal date: 10/7 -- COMPLETED
- The virtual conference center is ready for pre-Discovery walk-throughs
- Make sure you can log in, complete your profile, plan your schedule
- Audience: all registrants
Email #7 – Goal date: 10/11 -- COMPLETED
- Final registration reminder
- Audience: all JMP users who haven't registered, excl. Japan, China, Korea
Email #8 – Goal date: 10/11 -- COMPLETED
- Reminder: Don’t forget – Americas 2020 starts tomorrow!
- Provide reminder instructions on how to log in.
- Include any technical and/or participation advice
- Audience: All registrants
Blog Schedule
Blog #1 – Goal date: week of 8/31 -- COMPLETED
- Discovery Summit Americas update/Save the date – similar to Email #1
- Purpose: Generate excitement about DS Americas.
- Use as landing page for social media posts.
Blog #2 – Goal date: 9/14 -- COMPLETED
- Announce that registration is now open. Similar to Email #3.
- Highlight valuable content/sessions attendees won’t want to miss.
Blog #3 – Goal date: 9/22 -- COMPLETED
- General Discovery Summit promotion. Similar to Email #4.
- Highlight the rich history of past DS plenary speakers.
Blogs #4 - 6 – Goal date: beginning week of 9/28 -- COMPLETED
Blog #7 – Goal date: 9/30 -- COMPLETED
- Announcement: On-demand papers and posters are available. Similar to Email #5
- Remind people to register.
- Use as landing page for social media
Blog #8 – Goal date: 10/12 -- COMPLETED
- Discovery Summit week is here! Register if you haven't already. Similar to Email #7
- Promote key upcoming sessions/activities from the agenda.
Hey John Mosier,
Are you able to post this for the DSE event too?
Thanks!
Katie
