In Multiple Factor Analysis, how can we see panel (respondent) aligment/agreement for sensory attribute ratings?Jian Cao answered this question in his Advanced Mastering JMP session, Using JMP for Marketing Analytics and Consumer Research.
On this loading plot, each ray represents a person's sensory attibute rating. We can scroll through people to find agreement and outliers.
On this loading plot, each ray represents a person's sensory attibute rating. We can scroll through people to find agreement and outliers.
Each ray represents respondent sensory rating.Each ray represents respondent sensory rating.Each ray represents respondent sensory rating.
Consumer and Market Research
