<meta http-equiv="Content-Type" content="text/html; charset=UTF-8" />JMP Academic Suite - Kick-start discussion Julian/Volker at Discovery Brussels 3/2015:
Overview: Initial usage on campuses tends to be low, which places licenses at risk of non-renewal. We propose an early (within 3 months of license acquisition) campaign for every new license to generate usage through direct contact, webinars, and for important accounts, workshops.
Risk: For many (most?) new Academic Suite licenses the initial course usage is limited, typically to a single instructor. Without any future expansion this poses a significant risk on renewals.
Opportunity: Increasing usage is much easier with an existing license compared to instructors not covered by a license. The momentum of a new Academic Suite could be better leveraged than today.
Activities: There may be several low-effort (even automated?) activities that help to reduce the risks and increase the opportunities. For example:
Support the local champion (who requested the license):
◦ Design standard templates for follow-ups at the beginning, after 1 month, after 3 months.
Support the local distributor (campus IT):
◦ Info package for admins, including video overview of their license
◦ Physical info material they can share with people who might be interested; e.g., 100-pack of quadfolds; “What is JMP?” 3x5 post-card to keep on the IT help desk; a 20x30 “We’ve got JMP!” poster with neat JMP graphics and some details about the software that can be posted on the wall somewhere.
◦ Provide templates that admins can fill out with their information
(JMP Announcement Generation: we can provide a link to a Qualtrics application that has fields for them to fill out with local details, such as where to get the software, price, etc., and using some of the Qualtrics conditional logic and text piping a form letter could be generated, with all the additional information and resources we want them to include, and they could copy/paste to their email. This would have the added benefit that they would be fitting out a survey of details about their distribution so we would know exactly what they’re doing).
Generate interest among target faculty:
◦ Prospecting of other potential users (professors, faculty or campus wide) and mailing (short teaser video + local access info).
◦ For exceptional leads, mail a "welcome to JMP kit”(containing e.g. a CD, a USB stick, a book, OPG printout)
◦ Within 3 months offer a campus-wide (or department wide) ‘welcome webinar’: Brief overview about JMP, intro to academic resources, Q&A. ‘Welcome onsite seminar’ for key accounts. This session would also introduce the academic JMP contact if not known already. Add landing page with registration and SF campaign?
Assets (all free of charge):
◦ Contact on Academic Team for direct support
◦ Academic Community
◦ Books
◦ Live and recorded webcasts
◦ JMP e-courses, ensure that the access keys are sent with the license and known by customer
The race is open: Any idea how to name this program? Kick-Starter is nice but internal only, better not for external communication.
Do we need an official name at all? Or just announce it as welcome webinar for the new user, or welcome package for the new admin. It is all part of our academic program anyway. Program in a program... really?
What do you think?
Trial of Kick Starter Program for Academic Suite Licences
Activities upon closing
* schedule of activities and with whom
Mia says: wicked cool beans! Go Pats!
Materials provides to school
- User community page / CQ5 for each site:
- admin information
- how to get JMP at that campus
- tech support link
- eLearning instructions?
- Send 3-4 books to add to library
- JMP Start Statistics
- Practical Data Analysis with JMP
- JMP Essentials
- Building Better Models
- Send 100x Academic Resources and Quad Folds
- Send Post-it-notes for jmp academic community
- eCourse materials with code:
- PDF with instructions
- Sent to admin
- Sent to champions, professors, etc
Potential candidates:
- CSUSB
- Columbia
* Ask Pany and Chuck about schools
- Valuable for at risk universities, prompts a conversation about our resources
