This bulleted list is meant to serve as a snapshot of all talk tracks - how each of our application areas can address certain business issues for different audiences. Each application area will have a link to a full talk track for more details.
Consumer/Market Research
- AUDIENCE: Anyone with an affinity for data who cares about shareholder value, customer satisfaction, and going to the next level. People doing consumer or market research to better understand what consumers are seeking in products and services, as well as how they respond to questions about existing products and services. Market researchers (especially in consumer packaged goods), behavioral science researchers, social scientists, analysts working in the area of “voice of customer.”
- CRITICAL BUSINESS ISSUE: How to delight customers with innovative offerings efficiently and effectively.
- GOAL:Maintain happy customers to increase profitability; grow or maintain market share.
- Talk Track for Consumer/Market Research
Dashboard Building
- AUDIENCE: Users seeking greater efficiency to address the whole process of dashboard building customized analytical applications.
- CRITICAL BUSINESS ISSUE: Ensuring efficient provisioning of key information scientists and engineers need to make informed decisions and convey important metrics to others.
- GOAL: Streamlined information sharing to more efficiently and effectively inform more decisions.
- Talk Track for Dashboard Building
Data Visualization/Exploratory Data Analysis
DOE
- AUDIENCE: Primarily engineers and scientists, but increasingly, others who want to learn from data faster and are interested in a more scientific approach.
- CRITICAL BUSINESS ISSUE: Time-consuming and costly experimentation.
- GOAL: Realize improvements faster with repeatable methods.
- Talk Track for DOE
For IT
- AUDIENCE: IT who seek to execute on a vision that includes enabling users with efficient and effective tools to derive value from data in pursuit of organizational goals. This includes supporting tools to enable collaboration and sharing in a secure, governed environment.
- CRITICAL BUSINESS ISSUE: Provide users with easy-to-manage discovery tools to let them easily self-provision their data, make their data analysis-ready with easy data prep capabilities (in minutes, not hours), perform a wide variety of analyses on their data to address organizational priorities, including easily sharing analysis results for collaboration and communication.
- GOAL: Enable users to innovate and create value from growing volumes of increasingly complex data by investing in appropriate technologies that are ideally easy to manage, extensible, and flexible.
- Talk Track for IT
Industry 4.0
- AUDIENCE: Prospects new to JMP. Manufacturing organizations that have no tradition and experience in data analysis and need to build expertise from scratch. Mid- to senior-level managers just starting to think about the potential for more value to be gained from increased digitization, including capitalizing on new data sources and optimization of more automated processes.
- CRITICAL BUSINESS ISSUE: With more data, assess the potential for new insights and value creation. For example, some of the sensors may enhance the product, but the data the sensors collect may also be useful to enhance the user experience. What more can be done with the new data being generated as a result of Industry 4.0 investments? Analysis is the means to ensure successful advances in taking manufacturing to the next level—analyze new and more data soures to create more value with applications like preventive maintenance, statistical process control, digital performance management, and more.
- GOAL: Broaden analysis capabilities from inefficient and limited spreadsheet analysis to more visual and flexible analysis tools to deliver value far more quickly and easily. Learn faster from more data and revolutionize ways of doing things to yield greater value.
- Talk Track for Industry 4.0
Quality Engineering, Reliability and Six Sigma
- AUDIENCE: Anyone tasked with managing and measuring quality or reliability; anyone who is part of a Six Sigma initiative. Relevant to manufacturing, pharma, and other industries. We are seeing opportunities in health care.
- CRITICAL BUSINESS ISSUE: Get high-quality, reliable offerings to market quickly with minimal waste.
- GOAL: Develop loyal and satisfied customers by providing high-quality consistently reliable products and services. Quality may be apparent from the start, but reliability is proven over time and is what determines the level of customer satisfaction. Quality, reliability and service are all essential for cultivating repeat purchases and loyal customers.
- Talk Track for Quality Engineering, Reliability and Six Sigma
Statistics, Predictive Modeling, and Data Mining
- AUDIENCE:Anyone who needs to explore and analyze data to gain deeper insights, to deal with data more effectively, or to make more informed, data-driven decisions.
- CRITICAL BUSINESS ISSUE: Be efficient and effective in the face of constant change: —predicting outcomes of interest, testing hypotheses, and better understanding relationships to help you make better decisions with real-world data—missing values, outliers, correlated inputs, etc.
- GOAL:Creating value, and facilitating innovation. Using data to better understand your organization, better anticipate the future, and be ready to respond in ways that minimizes waste, maximizes returns, and mitigates risk to be efficient and effective.
- Talk Track for Statistics, Predictive Modeling, and Data Mining
