When we Japan team were planning our coming live Web Seminar series, US team has already
started "JMP On Air".
We also promoted JMP On Air US version by our monthly newsletter and ad-hoc email distributions, and realized that over 150 Japanese subscribed, and we got many registrations for our Trivia webinar series as well.
And I was confident that Live web seminars must have potential to promote JMP.
And I wanted to give good name to our web seminar series like JMP On Air.
We emailed to Diana and Julian to allow us to use the name and asked Aaron to create nice banners for JMP On Air Japan.
Aaron reacted very quickly and we could started to promote JMP on Air Japan just after JMP on Air US started.
He offered us some photos, and we chose Mt. Fuji.
The timing and branding worked perfectly.
We got over 1500 registrations for 4 Web seminars and 500-740 attendees on each of seminars.
We will continue to organize web seminars as JMP On Air Japan in May and maybe June.
I believe that many of new leads in there and hope to bring new business to our sales team.
Great thanks to Diana Levey, Julian Parris and Aaron Kennedy and Team!
Atsuko Iono,
Marketing Group, JMP Japan.
