Discovery Summit Cary 2020 – Communications Plan – Cary, NC – Oct 13-16
Highlights
- Call for content – Monday, Feb 24 – Friday, April 24
- Registration opens – Monday, June 15
(Discounts available – share with sales early)
- Event – Oct. 13-16, 2020 – Cary, NC
Call for content
WEB.
Feb 21:
- Call for content landing page posted, promote on TLD home and jmp.com home
- Set up vanity URL
- Add event overview, basic agenda, updates to steering committee, any available keynote bios/abstracts
- Update ticket banner from Save the Date to Call for Content.
Feb. 24: jmp.com homepage blurb
Apr 27:
- Remove home page announcements.
- Update ticket banner and button from Call for Content to Save the Date.
Apr 27: Add presenter checklist to TLD
EMAILS.
Feb 24: Call for Content Open
Mar 23: Call for Content More Details
Apr 13: Call for Content Last Call
OTHER.
Feb 24: Blog post
Social media: write content and post throughout CFP
Newswire. (March)
Sales Report. (Feb-Apr)
JMP User Community. Banner and ongoing announcements
Plan for opening registration…
May 29: Tutorials information from Jeff
June 3: Tutorials edited
June 15: Registration open announcement
Registration is open
WEB.
June 10: CVENT registration system ready for final testing
June 1: Add registration page, training info, basic agenda, keynote bios to TLD
June 10: Tutorials posted on CVENT and web
June 12: Activate registration page, training info, basic agenda, keynote bios on TLD (soft launch)
June 15: jmp.com homepage blurb, discoverysummit.jmp home module (across worldwide sites), Community promo, update Justify Your Trip page with pricing info
EMAILS.
June 15: Registration is open (all users)
OTHER.
June 15: Registration blog post
Notify sales of available discount codes via Sales Report
Social media
Newswire
Email signature
Sales reports
Announce keynotes
WEB.
July 1: Add and activate keynote abstracts
EMAIL.
July 13: Keynote announcement and other highlights (all users plus prospects in 300-mile radius)
OTHER.
Blog post
Social media
Newswire
Sales reports
Learning opportunities: breakouts, training, tutorials
WEB.
ASAP: Add all breakout session / poster abstracts and bios to microsite
ASAP: FAQs page, if needed.
EMAILS.
Aug 10: Message TBD (all users)
OTHER.
Social media.
Blog post.
Newswire. (August)
Sales reports.
Final push
EMAILS.
Sept 14: Join again? (past attendees of any DS)
Sept 14: Coming your way (users within 300-mile radius)
Oct 6: Transactional logistics/last-minute details (to all registrants) – via CVENT
Oct 6: Transactional tutorial information (to all registered for tutorials) – via CVENT
Sales can use DS as part of their conversations to close Q3 business.
General event post card
Complete - printed and ready for live events
Program book
June - Aug: Gather content
Mid-Aug: Content to design
Sept: Print
Talking points
Sept: write notes for host and steering committee.
Sept: Print center to print steering committee cue cards.
Live coverage at jmp.com/cary
Oct: promote jmp.com/cary via home page social media
SWW coverage
After event
Post-conference coverage
Change to Event Highlights
Oct 13: jmp.com homepage blurb, discoverysummit.jmp home module (across worldwide sites), Community promo
