Level: Beginner
Landra Cunningham, JMP Senior Technical Writer, SAS
Sara Doudt, JMP Product Manager, SAS
We recognize the power of statistical discovery and what it can do for scientists, engineers and any data explorer who wants deeper insight into the data they use on a regular basis. As professionals in the JMP Marketing group, we understand that most aspects of our job are affected by and can be improved with visibility to the numbers. Marketing, as much as other areas of the organization, needs to be data driven, and this is enhanced by an understanding of the underlying statistical methodology. In this presentation, we will share:
- how and why we decided to begin our journey to strengthen our statistical foundation with the Statistical Thinking course.
- how we used that knowledge to explore our data in new ways for our everyday roles.
- how this deeper understanding allowed us to utilize even more of the JMP platforms and take advantage of the latest functionality in JMP 15 and JMP Live.
