Mejiro University Faculty of Business Administration Department of Business Administration Visiting Researcher Masaru Kawamata
Takenori Takahashi Visiting Professor, Graduate School of Health Management, Keio University
In recent years, online surveys using the Internet are popular among various surveys conducted by companies.For example, online surveys are effective from the viewpoint of economic efficiency and convenience when conducting nationwide surveys of over 10,000 people. Considering the budget of the survey to be conducted and the burden of respondents, to minimize the number of question items and to create a questionnaire with essential contents according to the purpose of the survey, conceptual diagrams and characteristic factors in advance It is desirable to examine the question items based on the figure and conduct a preliminary survey.In the case of large-scale online questionnaire surveys, the acquired data analysis does not end with descriptive statistics, but requires a statistical approach based on careful stratification and multivariate analysis.As a result, it becomes possible to grasp the actual condition of the survey target in detail and to derive a rational proposal direction. In this presentation, practical examples of large-scale online questionnaire surveys will be used.In the case study, report form design based on the idea of the survey, preparation of pre-prepared questionnaire, acquisition of effective data from the preliminary survey and this survey, utilization of partition analysis using JMP and selective multi-group principal component regression and the results are reported. To do.
