Masami Onuma Professor, Faculty of Pharmaceutical Sciences, Teikyo Heisei University
Teikyo Heisei University Faculty of Pharmaceutical Sciences Assistant Professor Akiko Kashiwagi
We conducted an Internet survey using a paired comparison method using the JMP “Selection Model” platform, and examined the characteristics demanded by general consumers with hay fever treatments in a trade-off environment.Furthermore, the trend of the daily work situation of general consumers and the characteristics required for hay fever treatment drugs were clarified by correspondence analysis based on the data obtained here.The JMP “Selection Model” platform enables analysis of the results of selection experiments, one of market research, and identifies what attributes of products and services consumers prefer.This verification has made it possible to identify the characteristics that consumers with experience in treating hay fever seek for hay fever treatments.
