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Web Analytics Dataset

Hi,

Does anyone have a web analytics demo dataset? The user is interested in visualizing traffic, conversion, revenue and channel.

Thanks,

Olivia

Re: Web Analytics Dataset

I thought it would be worth adding to the thread with this link to a Discovery paper from Arati and John Jones on using JMP for Web Analytics:

https://community.jmp.com/t5/Discovery-Summit-Europe-2016/Using-JMP-to-Gain-Deeper-Insight-Into-Web-Analytics-Data/ta-p/23534

Re: Web Analytics Dataset

Good idea.
Thanks,
Phil

Re: Web Analytics Dataset

Hi Phil,

I ended up using the stores dataset which worked well for visualizing the traffic, revenue and channel aspects.

-Olivia

Re: Web Analytics Dataset

Hi Olivia,
Did you get hold of some useful data for this? I have a customer who has similar requirements.
Thanks,
Phil

Re: Web Analytics Dataset

Thanks Peter for the suggestion!

Re: Web Analytics Dataset

Olivia:

Have you taken a look at the Database Marketing at Charles case study in "Data Mining for Business Analytics Concepts, Techniques, and Applications with JMP Pro"? I think it might fit your narrative at least to some degree? With some customization perhaps? @mia_stephens is one of the co-authors maybe she could be of some assistance as well? My experience with using the cases in the book is even if the demo isn't going to use JMP Pro most if not all the cases can be modified for a JMP Classic audience.

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