Team,
Notes from our Internal Planning Call for BASF Webinar scheduled for 12/09/15
12/02/15 - JMP Internal Planning Call – BASF Webinar – Wyandotte, MI
1. Place, Date & Time
- Customer: BASF
- Place: Wyandotte, MI
- Dates: 12/09/15
- Times: 1PM-2PM CST
- Meeting Type: JMP Visit Internal Planning Call
2. Background
- Internal call to discuss JMP Webinar to BASF on 12/09/15
- BASF JMP Champions, Jim Dailey, expressed interest at last Discovery to have JMP demo in his area of BASF
- This evolved into a request for a webinar to several champions throughout BASF in various locations (Midwest and beyond).
- Erik had a discussions with the cusomter contacts on 11/23/15 and reviewed possible demo material.
3. Attendees:
- JMP:
- Dan Durkin – JMP Global Account Manager
- Erik Gundlach – JMP Midwest Systems Engineer
- Scott Wise – JMP Global Technical Team
4. Meeting Purpose
- Confirm audience, date and place for the webinar
- Finalize on presenters
5. Customer Needs
6. What Discussed
- Webinar Date:
- Erik confirmed with contact (Michael Capracotta) that the expected webinar demo will be for 12/09/15 from 2 to 4PM EST
- This Friday there will be a pre-webinar review call with the customer where they will get back to us with more info on who will attend
- Webinar Audience:
- The audience will be Managers of Process Chemists from different sties in US
- SC, LA, OH, IL, MI and other sites
- Contact Webinar Goals:
- Contacts at BASF Michigan have taken an interest in us (Jim Dailey, Michael Capracotta and Christopher Utz)
- Interest in showing for more than just simple process data view (visualization and statistical techniques…process capability)
- Currently most of the staff is using Minitab for the process data view
- Want to be able to uncover the root cause…why is this process…different kinds of option to determine the factors that are influencing the process
- Get into various data mining techniques
- Content Shared During Last Call by Erich
- Showed Holistic DOE content for decision tree example
- Champions felt the Holistic DOE data set was very relevant to their work
- However suggested to lessen the DOE and emphasize more on the predictive modeling
- Recommended Demo Approach:
- Not use Holistic DOE in the title
- Show the current state in JMP as we understand it
- Can we do process capability…yes….but more value than in Minitab
- But then show what JMP can do to help their current state…then data exploration, root cause anlaysis, etc.
- Infatuated with Decision Trees for root cause analysis
- Only quick touch on DOE
- Hit all the important points
- Remember that talking to Chemist
- Current use of anlaytics
- Doing mostly batch chemistry (not specialty chemistry)
- Michael worked on product drifting out of spec and was able to come up with a model to show which process can be used out of spec
- Erich showed him how Decision Tree can tell him automatically what is out of spec
- Other Webinar Demo Info:
- Champions will want to use some of the demo time to show their work in JMP
- Right now two hours booked for the demo
- Who will present:
- Erich was formally requested through Chuck to present given his availability next week and familiarity with the demoing to these Champions
- Worldwide Technical Team resources were not available next week due to other assignments
7. Customer Feedback
8. JMP Opportunity
- Big opportunity for future JMP sales in Midwest and in multiple regions
9. Next Steps
- Final pre-webinar demo call with Champions on Friday (Erik lead with Dan and Scott participating)
Scott Lee Wise
MBB, CQE, PMP, PStat
Principal Systems Engineer
Technical Team Lead – Beacon Accounts
JMP Global Enablement Team
SAS Institute, Inc.
Austin, TX
Office: (919) 531-1355
Cell: (512) 284-1180
Email: scott.wise@jmp.com
www.jmp.com
