This is a brain dump of some ideas that have been rolling around my mind, some for a while...others are newer. Some we've done already.
Feel free to comment on or edit this as you see fit.
Regularly report engagement to largest customers
- Creates challenge to get users attending mastering webex
Overcome objection to collecting contact info for users
- JMP does much more than people know, if we can't communicate with your users to let them know, you may end up purchasing other tools at additional cost to your company in actual dollars and fragmentation and inefficiency.
Use Ideas in the JMP User Community to gauge user interest
- Start with list from new years
- JMP Ideas Space?
- Need someone to set it up and manage it.
- Need a communications plan
- Where to promote
- What's the value to a user?
Account profiles
- Develop standard account info for accounts in each tier
- How do you deploy?
- How do you train users to use JMP?
- Are your users located in one or two physical locations?
- Renewal date
- Questions may not apply to all account sizes
- Stored in Salesforce
- Completed with help from Sales Team and Customer
Program to connect Major accounts with our outside experts
- Dick DeVeaux
- Bill Meeker
- Doug Montgomery
JMP Users Platform
Invite every user at a customer above some size to the JMP EA program
- This needs to be done for JMP 13
New User Welcome Kit
Standard template for regional JUG community spaces
Gamification in Community
Regional Newswires with content that's REALLY of value to users
- Current newswire content is too much about "Come and do this...come to Discovery, submit a paper, come to Mastering. Need more technical content in the newswire.
Redesigned Newswire
- Should be more dynamic looking
- No restrictions on content
- No requirement that headline link to something
Metrics/Dashboard for CC in Salesforce
- Number of users in Salesforce per account
- Engagement scores
Schedule CC update calls with all tier 1 accounts
- This should be a top priority
Welcome Kit to send to Admins as users are added
- Something physical
- Quick Reference cards for each user
- Reference card with links to important resources
- Community
- NUWK videos
- Mastering JMP
- Pointer to local Users group
- Would need to work with biz ops and fulfillment to do this
Mastering JMP space in the Community
- Done!
- Place to post resources
- Schedule
- Answer questions
More developer blogs
- This seems to be happening
Community welcome content
- How to set email preferences
- How to follow groups/spaces
- Liking and Rating
- Posting questions/discussions
Customize the Welcome Message from the Community
- Done!
- Currently not sending email from the community when a user joins because we never customized the content
- This should be a priority
Regularly Edit the Weekly Digest from the Community to promote activity outside the Community
- This is a bit of a pain but still very doable
JMP Champions program
- Be the first to know...but what?
- Exclusive access to Developer news
- EA access?
- Name: JMP Insiders (?)
Proactive at risk program
- Who have we not heard from?
- When are renewals due?
- Document losses
- Is there a way that I (we) can be notified about downgrades
Find mechanism for passing suggestions back and forth with customers to keep them updated
- Ideas in the community is probably the way
Formalize customer care activities for tiers of customers
- First we have to have the data on who our "customers" are and where they are. SFDC account cleanup will help with this but we need to engage to make sure it's useful for us
