I'm new to jmp and I'm trying to optimise a biochemical assay. I have multiple categorical and continuous variables to try and optimise the buffer that I am using. Then I want to add the "target" as a variable (and so have a positive or negative for this variable). Without this "target" I want to minimise the response, with it I want to maximise the response (and overall I want to maximise the fold change).
Before I was doing this by generating the conditions without this "target" variable and then manipulating the experimental design by duplicating the runs and having an extra column. However, this becomes difficult when trying to analyse the data because I feel like I am losing information if I get the mean of the "negative" and subtract it from the mean of the "positive". I was hoping for some advice on how to specify the response that I want.