[SAS Confidential]
The JMP® Brand
Positioning JMP® with SAS®
Introduction
SAS created JMP as a standalone product with its own brand to empower scientists and engineers to explore data visually and interactively. JMP is marketed as both a desktop statistical discovery product and as a complement to other SAS products and solutions.
JMP® is ...
- Built for the needs of engineers (especially quality engineers and reliability engineers), scientists, social scientists, market research analysts and other data explorers who make the primary investment of time in data collection, exploration, modeling and presentation.
- About statistical discovery, in memory on the desktop, and intimacy with raw data.
- Not to be positioned as a product in the BI space for business visualization.
- An integral part of SAS Visual Data Discovery and can be used to position this SAS branded offering
in the manufacturing and engineering space.
- Available as a premium-priced, advanced version: JMP Pro. Since it includes lightweight predictive
modeling capabilities, JMP Pro is a contender in the low-end desktop data mining market, especially
for science and engineering.
- When JMP users need to share their discoveires with non-JMP users within their organization and collaborate
with others, JMP Live can be licensed alongside JMP or JMP Pro. JMP Live is a web-based collaborative analysis product, which lets JMP users publish and share as easy as they discover.
- A named competitor to Spotfire, Minitab, IBM SPSS Statistics, Design-Expert, ReliaSoft and Excel
when it is used for statistical analysis.
JMP® works with SAS® ...
- As a client, complementary adjunct product to SAS and a steppingstone toward the SAS system as a customer’s needs grow.
- When an organization using JMP runs into security, access, integration or batch reporting/analytics problems, SAS is the logical next step.
- When a customer outgrows JMP capabilities. SAS should be brought in to augment, not replace, JMP. Summary
Working together, the SAS and JMP brands are able to provide a solution for any engineer, scientist, social scientist or market researcher, no matter how small or large the analytic needs are.
- Targeted JMP users have business pains that are solved by a single desktop statistical discovery product. JMP is that solution.
- When the value of analytics increases in an organization and it outgrows JMP software’s capabilities, SAS needs to step in to augment JMP.
- In companies that are current SAS customers, there may be groups that require desktop-based statistical discovery and entry-level data mining. Their requirements, the competitive landscape and software budget make them candidates for JMP.
- SAS and JMP can exist symbiotically in the same account while keeping competitors at bay and maximizing SAS’ revenue.
- If asked about SAS Viya, respond that it is a complex product. Please send the customer or prospect to the Viya web page or encourage them to reach out to their local SAS rep.
All information is SAS company confidential. Do not disclose.
Version 1.2 November 2016
