Ian Cox used these slides in his demo and presentation at a 8 July 2014 seminar held at Shangri-La Hotel at the Shard in London. They give an overview of how you can use statistical analysis to conduct useful and effective consumer and marketing research, including how to combine advanced analytics with compelling visuals, build better models, and analyze scenarios visually with clients and management.
To see a list of upcoming JMP seminars, visit http://www.jmp.com/uk/about/events/conferences/
