Article Retired 05 July 2021 - replace with Social Media Library
Topic Title: Social Media
Representative: Arati Mejdal
Steering Committee Member: Diana Levey
Date: 07/09/20
Section 1: Top Three to Five Takeaways
- JMP engages on major social media platforms where our target customers are most comfortable and active.
- LinkedIn is the #1 social platform for our audience, with Twitter in second place.
- Schedule 10 minutes 3 times a week to work on social media. Regular activity is key to success. Don’t always talk about JMP or SAS. Tell about your interests, but be careful of tricky topics like politics or religion.
- Do the SAS Social Media Certification online training (and get access to Voicestorm).
- Contributing to the official JMP blogs and to JMP Public is a great way to build your brand and credibility.
Section 2: Topic Links/Learning Resources Located
Section 3: High-Level Process Steps
- Show JMP social media channels, landing on LinkedIn.
- Show Sprinklr graph showing most engagement for LinkedIn and Twitter.
- Show Social Media Resource Portal, including pages for Social Media Certification and Voicestorm.
- Show JMP blogs in the Community, including posts by SEs.
Section 4: Key Contacts
- Arati Mejdal (arati.mejdal@jmp.com)
Section 5: Process Flows
Section 6: Process Videos
- Social_Media_for_JMP_Academy.mp4
- This is a 12-minute presentation on "Being Social at JMP." Recorded using Camtasia.
