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Consumer research choice modeling

I am trying to find out what type of model the Choice Model is, that is used for the Consumer Research analysis. I have been able to find out that it is a conditional logit model, but is it a Random-parameters (mixed-logit) model? If someone could please point me in the direction of any documentation that describes the Choice Model used in JMP, I would be very grateful.

Re: Consumer research choice modeling

My first suggestion would be for you to read the Consumer Research documentation provided with JMP.
Help==>Books==>Consumer Research

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