Email from Diana Levey to Sales Teams on 29 May
Hello sales teams –
This is a heads up about Discovery Summit 2018 and an opportunity to invite specific people to register early. Discovery is at an all-time high, with both European and Chinese events selling out this year. I expect the Cary event to sell out as well. And it may sell out rather quickly.
Therefore, we’re making it easy for you to invite strategic customers and prospects to register early to ensure their seats. Please note that I said “strategic” – the people who will help accounts grow this year, the people who are at-risk of dropping licenses and need some serious TLC, the people who really need to see Pro in action, the people you really want to meet John Sall and his top developers…
Attached is a sample letter for you to send to those strategic contacts. Talk to your teammates to decide how to invite people. You can use these words on the phone, or copy and paste into an email, or, better yet, use your own words that convey this idea. DO NOT conduct a mass email – this is intended for one-to-one outreach. Otherwise we’d send an email blast ourselves.
You may extend these strategic invitations from June 4 until June 15.
Questions or concerns? Send them my way and I’ll do my best to address them.
