Max Diff survey analysis

Phil_Kay

Hi,

Anyone got any experience of max-diff analysis as a technique in consumer survey analysis?

MaxDiff - Wikipedia, the free encyclopedia

I would like to show a potential customer that it can be done easily in JMP - hopefully that is the case!

Thanks,
Phil

brady_brady

Phil, this is a new feature in JMP 13. If the customer is an Early Adopter (but only if), you could show them the feature. I'll shoot you links to a couple of videos so you can see what it is about.

In a nutshell, survey participants are presented with several choice sets. Each choice set contains several options (profiles). For each choice set, the participant must choose his or her favorite option, and least favorite option. In this way, a ranking of the options, from most preferred to least preferred, can be determined, without ever having the participants think about actually having to rank, say, 20 profiles against each other. All they're doing is just picking the best and worst from among a few options at a time.

In JMP 13 users will be able to design and analyze MaxDiff experiments.

Cheers,

Brady