DRAFT – 12/20/18
Discovery Summit 2019 – Communications Plan – Tucson, AZ – Oct. 15-18
Highlights
- Call for content – Monday, Feb 25 – Friday, April 26
- Registration opens – Monday, June 3 (for VIPs)
- Registration announced to all – Monday, June 17
- Event – Oct. 15-18 in Tucson, AZ
*Automate changes in the message on TLD based on dates below in the following places: homepage hero across worldwide sites, overview hero on event pages, bottom tiles on event pages, as well as any submission or registration buttons*
Call for content
WEB.
Feb 22: Call for content web copy posted (including overview, basic agenda, updates to steering committee, if possible)
Feb. 25: jmp.com homepage blurb, TLD homepage hero (across worldwide sites), TLD event overview hero and bottom tile and CFC button activate
Apr 29 (publicize Apr 26 as end of CFC, but close the following Monday at 9 a.m. ET): jmp.com homepage blurb comes down, form closes and /content updates to show CFP is over
Apr 26: Add presenter checklist to TLD
EMAILS.
Feb 25: Call for Content Open
Mar 18: Call for Content More Details
Apr 15: Call for Content Last Call
OTHER.
Feb 26: Blog post
Social media: write content and post throughout CFP
Newswire. (March)
Sales Report. (Feb-Apr)
JMP User Community. Banner and ongoing announcements
Plan for opening registration…
May 17: Tutorials information from Jeff
May 24: Tutorials edited and posted on CVENT and web
June 3: Open to VIPs
June 17: Registration open announcement
Registration is open
WEB.
May 20: CVENT registration system ready for final testing (begin early May)
May 20: Add registration page, training info, basic agenda, keynote bios to TLD
May 31: Activate registration page, training info, basic agenda, keynote bios on TLD (soft launch)
June 17: jmp.com homepage blurb, TLD homepage hero and bottom tile (across worldwide sites), TLD event overview hero and bottom tile and registration button activate, update Justify Your Trip page with pricing info
EMAILS.
June 3: Registration open to VIPs. (Sales communication for strategic customers to attend)
June 17: Registration is open (all users) – no associated 1:1
OTHER.
June 17: Registration blog post
Notify sales of available early registration information via Sales Report, sales meetings and sales listserv.
Announcement notes to webcast hosts?
Social media
Newswire. (July)
Email signature.
June 17: JMP User Community. Banner and ongoing announcements.
Sales reports. (June)
Announce keynotes
WEB.
July 1: Add and activate keynote abstracts
EMAIL.
July 16: Event highlights (prospects in 300-mile radius and all users) – no associated 1:1
OTHER.
Blog post.
Social media
Newswire. (July)
Sales reports.
Learning opportunities: breakouts, training, tutorials
WEB.
ASAP: Add all breakout session / poster abstracts and bios to microsite
ASAP: FAQs page, if needed.
EMAILS.
Aug 13: Join again? (past attendees of any DS) – no associated 1:1
Aug 13: Coming your way (users within 300-mile radius)
OTHER.
Social media.
Blog post.
Newswire. (August)
Sales reports.
Final push
EMAILS.
Sept 10: TBD (all users)
Oct 8: Transactional logistics/last-minute details (to all registrants) – via CVENT
Oct 8: Transactional tutorial information (to all registered for tutorials) – via CVENT
Sales can use DS as part of their conversations to close Q3 business.
OTHER.
Blog post. (Sept)
General event post card
Complete - printed and ready for live events
Program book
June - Aug: Gather content
Mid-Aug: Content to design
Sept: Print
Talking points
Sept: write notes for host and steering committee.
Sept: Print center to print steering committee cue cards.
Live coverage at jmp.com/tucson
Oct: promote jmp.com/tucson via home page social media
SWW coverage
Oct. 15-18 – focus on JMP 15
Post-conference coverage
Oct. 26: jmp.com homepage blurb, TLD homepage hero and bottom tile (across worldwide sites), TLD event overview hero and bottom tile and registration button activate
