Who to Go to in JMP Japan Marketing
05 DEC 2016 status: Ready for publishing
Atsuko Iono (Japan Field Marketing) leads a team of marketing professionals who spend their days generating sales leads for JMP Japan. With his team, Atsuko plans and executes lead-generation and Customer Care programs for the region. These programs create commercial and academic leads, and are generated online and via in-person events. Additionally, Atsuko plans and runs Discovery Summit Japan, manages the Japanese business development budget, and ensures quality of the Japanese translations of marketing materials.
Go to Atsuko if you have questions about…
- Making marketing plans and managing them
- The Japan business development budget
- The number or distribution of leads generated for any Japanese sales team
- Japan-based seminars
- Conferences, tradeshows and Academic conferences in Japan
- Japanese versions of marketing material
- Discovery Summit Japan
- Users Groups in Japan (such as JMPers’ meeting)
- Japanese JMP Days and Web-based customer-retention programs
- Creating customers’ stories and the localization
- PR activities: Press announcement for products and events to local media
- Contact window from any organization who is providing JMP trainings
Sachiko Ishibashi (Japan Field Marketing) spends her days improving the JMP online presence, with particular concentration on the Japanese website.
Go to Sachiko if you have questions about…
- Japanese web content on JMP site, specifically the creation of web content and on-demand webcasts with engineers
- Online advertising campaigns with Google AdWords and Yahoo
- Japanese web pages for Webcasts, events, seminars and training to generate leads, nurture leads and maintain customers’ retention
Maki Akebono (Japan Field Marketing) spends her days on lead generation in Japan via email distributions, organizing seminars, academic conferences and social media. She manages data via salesforce, user database, etc. to make correct target lists to nurture leads.
Go to Maki if you have questions about…
- Managing data: leads, users, salesforce, and other SAS databases
- Distribution of monthly newsletter and emails to promote coming activities like events, seminar and webcasts
- Conferences, tradeshows and Academic conferences in Japan
- Users Groups in Japan (such as JMPers’ meeting)
- Promoting coming activities via SNS like FACEBOOK, Twitter and some
- Ad campaigns
