Ian Cox (European Field Marketing) is Marketing Manager for Europe. He manages a team of marketing professionals who spend their days generating sales leads for Europe. With his team, Ian plans and executes lead-generation programs such as Explorers in-person seminars, live web streaming of seminars and Explorer Guide seminars. Ian also oversees marketing support for Academic sales in Europe. Additionally, Ian sits on the Steering Committees for Discovery Summits in the Americas and Europe.
Go to Ian if you have questions about…
- Europe-based seminars
- Marketing support for Academic sales in Europe
- The number or distribution of leads generated for any European-based sales team
- The European business development budget
Julie Stone (European Field Marketing) leads a team of marketing professionals who spend their days generating sales leads for Europe. Julie spends her days measuring European marketing metrics, and increasing the quality and quantity of leads appropriately in Europe. With her colleagues, Julie develops and executes the Field Marketing Plan for Europe. Julie monitors and measures commercial and academic lead generation across Europe to ensure that all teams have appropriate leads throughout the year. When needed, she increases webcast and other online activity to increase leads. Julie monitors the Field Marketing team’s use of Salesforce to ensure data consistency and accurate reporting. Julie also provides insight and expertise into the UK market and language as needed. Julie also takes an ownership role of Discovery Summit Europe: managing the Steering Committee and monitoring registration and attendance figures. She similarly manages European sponsorship opportunities and co-marketing efforts with professional organizations. Finally, Julie manages the business development budget for Europe.
Go to Julie if you have questions about…
- Strategy and implementation of the marketing plan
- The number or distribution of leads generated for any European sales team
- Webcasts and other European online marketing programs for commercial and academic prospects
- The European business development budget
- European Field Marketing as seen in Salesforce
- The Discovery Summit Europe Steering Committee
- Discovery Summit registration and attendance
- European-based partnerships associations co-branding
- Co-execute and host UK Explorer and Explorer Guide events
Carla Paquet (European Field Marketing) spends her days planning and implementing in-person and on-line lead-generating activity in Europe. With her colleagues Carla develops and executes the Field Marketing Plan for Europe. Carla also provides insight and expertise into the French market and language as needed. As a part of the Discovery Summit Europe team, Carla takes care of hotel catering needs.
Go to Carla if you have questions about…
- Explorers and Explorer Guide seminars (in-person and streamed) and associated post-event video Analysis of Explorers events
- Analysis of Explorers events
- Conferences and trade shows in Europe—commercial and academic
- French versions of marketing material
- French User Group Meetings and Steering Committee
- French Explorers and Mastering webcasts
- French marketing partnership associations co-branding
- European Social Media for in-person events
- Discovery Summit Europe on-site meals
Maria Astals Serés (European Field Marketing) spends her days planning and implementing Customer Care events in Europe. With her colleagues Maria develops and executes the Field Marketing Plan for Europe with a Customer Care focus. Maria also provides insight and expertise into the German and Spanish markets and languages as needed. As a part of the Discovery Summit Europe team, Maria manages paper and poster recruitment, selection and execution.
Go to Maria if you have questions about…
- Users Groups in Europe
- European JMP Days and Web-based customer-retention programs
- Co-execute and host DACH Explorer and Explorer Guide events
- DACH Explorers webcasts
- DACH marketing partnership associations co-branding
- DACH Social Media
- German versions of marketing material
- Discovery Summit Europe papers and posters
