Working with Marketing Response Rates<meta http-equiv="Content-Type" content="text/html; charset=UTF-8" />How can I graph direct mail response rates by different attributes in JMP? My file has a Y or N for Response and then multiple attributes for ever record. I can graph the Y and N separtely but I'm trying to graph or show the Y's as a precentage of all records for various attributes.
Re: Working with Marketing Response RatesCheck out the "consumer research" platform (Analyze>Consumer Research). You may need to refer to the Help>Books>Consumer Research for details as there are different ways to address your question depending on how your data is formatted.
