IBM SPSS Data Collection 7 SWOTRELATED LINKS:
ALL SWOTS
Company
- Global Service, Software and Hardware based.
- Since IBM acquired SPSS in 2009, they have primarily promoted predictive modelling capabilities and have not done much with their survey analysis modules.
Product
- No new release of the product since JMP 11.
- Data Collection is a suite of software for doing market research. Modules include Data Collection Author, Data Collection on Cloud, Data Collection Data Entry, Data Collection Data Model, Data Collection Interviewer Desktop, Data Collection Paper, Data Collection Phone Interviews, Data Collection Professional, Data Collection Remote Administration, Data Collection Survey Reporter (the main module JMP competes with), Data Collection Survey Reporter Kit, Data Collection Survey Reporter Developer Kit, Data Collection Survey Reporter Publisher, Data Collection Web Interviews. Data Collection was an acquisition and very separate and not as integrated. Formats are compatible.
Target Audience
- They primarily sell to statisticians, social scientists, modelers, market researchers, and other analysts.
- SPSS is used and taught in many schools, especially in the social sciences.
Feature Strength and JMP Response
- Authoring, deploying and managing surveys. SPSS covers the whole space of design, execute and analyze. JMP does not provide survey execution, but if the survey could be done through Surveymonkey or Qualtrics, or one of the many online survey software offerings, JMP can do the analysis. JMP is also competitive in addressing survey designs using the JMP Custom Designer, but when viewed in light of “authoring,” SPSS has capabilities JMP currently does not have out of the box.
- Analyzing and reporting. JMP includes easy-to-use analysis of survey data and the ability to report on it in various ways. This has been enhanced in JMP 12 with the new Multiple Correspondence Analysis platform (which requires the IBM SPSS Statistics module); new profiler plots in the Choice Modeling platform; and new Likert plots in Categorical.
- Cloud and survey hosting options. JMP does not currently provide these options.
- IBM SPSS Data Collection claims extended capabilities for mobile interviewing, call center productivity, dynamic feedback, survey gallery and wizards, and a customizable feedback platform. JMP is best suited for the design and analysis of the survey data.
- IBM can offer faster performance by adding their Server package. JMP can be a full client to SAS on a server. Also, with increasingly more computing power being available to desktop PCs as well as the low price of RAM, it is reasonably easy to equip key users with powerful hardware, which bridges the gap between what is possible on a desktop and what task require the use of server-based software.
Feature Weaknesses and JMP Response
- We may have an advantage with respect to conjoint designs—IBM SPSS Conjoint is a separate module starting at $618 (reflecting a 5.6% increase over last year).
- Lots of Add-Ons - IBM has various add-on modules required for purchase and the server pricing is dependent on the number of users.
- IBM partners with ESRI (only through SPSS Statistics) for mapping and location analytics.
Opportunities for JMP
- Compete on price, dynamic interactive visualization, superior customer support, service, and training.
- For analyzing survey data (not authoring, managing and deploying surveys), JMP is the simpler sell.
- Even with JMP, you get more functionality. Depending on what the prospect is using or is looking to use, there may be opportunities to sell JMP Pro and still compete on price.
- Consider expanding to other groups to reveal potential for software rationalization. If SPSS is used in one group, Salford Systems, Angoss, Reliasoft, etc. in other groups, the 80-20 rule of getting them most of what they need may work in our favor.
Threats for JMP
- IBM can discount to the point of giving the software away for free. IBM can bundle products (not just analytical modules, but also Cognos and Netezza, as well as services and hardware). They can say the software is “free” and make their margins on services and/or hardware. When they use this strategy, they are often selling more to IT.
- IBM does not appear to have any restrictions on the use of their software for consulting or using on third-party data as SAS does. This may make it more attractive for consultants.
Pricing
- IBM SPSS Data Collection Premium starts at $2,203 (as of 12/2014 according to StudentDiscounts.com; all IBM links with any reference to pricing were broken at the time of writing this SWOT). Hosting pricing was also unavailable.
- They have a student offering starting at ~$96.99 (as of 12/2014).
Competitive references where we’ve won against them or displaced them.
P&G?
IBM SPSS software categorization from their white paper:
Competitor Info (SWOTS)
