Willingness to pay Estimation by using Mixed Logit Model (Discrete Choice Modelling)<meta http-equiv="Content-Type" content="text/html; charset=UTF-8" />Hi everyone
i am novice here, i want to know, can i estimate willingness to pay by using mixed logit models? my research case is the discrete choice (mode of transport).
Re: Willingness to pay Estimation by using Mixed Logit Model (Discrete Choice Modelling)There is a Choice platform in JMP. It includes a Willingness to Pay analysis.
You can read up on it in the Consumer Research documentation. Go to Help-> Books-> Consumer Research.