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Uplift model used in JMP

Hi,

Does anyone know which Model JMP is using in the Uplift Platform - or know where its documented.

The book on consumer research does not explain it and researchers have proposed many different methods to do Uplift Modeling. I want to know which was used in JMP.

Thank you,

Laurents

Re: Uplift model used in JMP

Hmm... It doesn't really explain it in depth though.

Re: Uplift model used in JMP

The documentation for the Uplift Platform is in the Consumer Research Guide

Help==>Books==>Consumer Research

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